As the working world undergoes a period of digital transformation and we move further towards automation, it’s not uncommon to turn our gaze from the human side of business. But, as we refine our business process management and seek to improve efficiency, it’s important to consider our employees and ensure balance across operations – here are a few strategies to help.



Adaptive Technology

Technological innovation may reduce the reliance on human interaction during this digital transformation, but it can also improve our working lives in unexpected ways. The right programs will boost efficiency, raise productivity, and aid in the decision-making process, however, finding these requires some research. To start with, when choosing software for your organization, make sure to read reviews and consider how they might affect the methodology (and workload) of the individuals who will be using them.


Flexible Schedules

One of the most effective ways to accommodate your employees is to give them more control over their working timetables. Flexible schedules result in increased output whilst giving your team the ability to check out on their own accord if things get too stressful. If you’re unsure about remote working, it’s often a good idea to introduce this slowly, starting with a couple of days during the week. You can also invest in some advanced communications apps, which will allow everyone to collaborate more easily.


Reviews & Feedback

To improve transparency and ensure that everyone on your team is able to have their say, regular manager/team meetings are encouraged. You can use one-on-one sessions to assess performance and gather valuable feedback that may help inform company culture down the line or set up a ticket system so people can speak up anonymously. Remember, these meetings are not just an opportunity to guide your team towards objectives, the employees themselves should be given a chance to review their own treatment.


Social Activities

Every now and again, we all need time to step away from the work week and enjoy ourselves. Planning social activities for your team is a great way to counterbalance the mechanical elements of their working lives and give everyone the opportunity to get to know each other more informally. If you’re short of ideas, try to keep things simple by scheduling company dinners, bake-offs, sports days, and other group-based activities.


Business Process Management

One of the best ways to assist your employees is via Business Process Management. By automating and optimizing workflows, your team will be able to focus on more demanding tasks. You can use BPM to regularly monitor the effectiveness of your process and act on new information, refining your company’s methodology, improving efficiency, reducing errors, and increasing profits.


Mental Health Awareness

Showing an awareness of and commitment to mental health during this digital transformation can go a long way towards improving team morale and unity. Many of us struggle with anxiety, depression, or simple non-work-related stress/burnout. You can help to mitigate these issues with a company therapist, new company policies, and/or mental health leave. If you can’t afford these options, it’s important to at least openly acknowledge mental health and introduce a mental health-positive vocabulary into the company lexicon.


Digital technology is essential to most company operations, and whilst the boosts to efficiency are self-evident, the effects on human wellbeing are not. For this reason, it’s best to take a proactive stance and consider the implications of how each new software or upgrade can affect your team.


Article by:
Cherie McLaughlin


Let’s CEO provides breaking start-up news, freelancing tips, digital marketing strategies, CEO interviews, business owners, and so much more! Learn more about our work at:

Since the start of the pandemic Zoom has become an even more integral part of the day to day lives for working professionals. Weekly meetings, team huddles, one on ones, presentations, trainings, and any other virtual events can lead to employees battling “Zoom fatigue” if constantly having to meet virtually is a large part of their job.

Here at Let’s CEO have also felt the effects of Zoom fatigue which gave us the idea to publish this post. Below is our attempt to come up with the best possible tips for combating Zoom fatigue so that you can turn your next Zoom meeting into a more effective and engaging experience for everyone.

Related: 7 Steps to a More Successful Zoom Sales Meeting

1. Cutback on Unnecessary Meetings

One of the first and most obvious ways to reduce Zoom fatigue is by cutting down the amount of time you spend on virtual meetings. If you can eliminate meetings by other means of communication, you may find some level of your fatigue alleviated.

2. Reduce Meeting Length

On top of reducing the amount of unnecessary meetings on your calendar you can also reduce the length of meetings that are necessary. By creating meeting agendas and making meetings more efficient you can help everyone by decreasing Zoom fatigue.

3. Change the Format or Structure of the Meeting

Rather than just going down the list on your agenda try and mix things up a little bit. If you have a normal structure that you follow try rearranging it one in a while. Maybe give someone else the meeting agenda and let them try their hand at leading a meeting. This not only eliminates Zoom fatigue but also helps build leadership skills among your employees.

4. Host a Special Guest

Another way to lighten things up includes bringing on a special guest. This could be an expert from your industry, or someone related to a project that you are working on. It could even be someone entirely unrelated that you bring on in order to get your participants more engaged.

5. Create Fun Meeting Themes

A good tip to keep employees and participants engaged and reduced Zoom fatigue is to transform your Zoom meetings into fun and engaging experiences. Create custom themes that participants can use as a background for different meetings. Implement games and activities to keep participants involved and morale high.

6. Promote Participant Interaction

Turn the meeting into more of a back-and-forth round table type discussion. Employees want their voices to be heard. By asking participants to provide feedback or asking them questions you help turn the meeting into more of forum where everyone is engaged.

7. Make Meetings More Engaging

Part of what creates Zoom fatigue isn’t just staring at a screen all day. Some of this can actually be attributed to a lack of interesting or engaging content. During your virtual meeting it is a good idea to prepare and present interesting and engaging content that will excite your participants.

8. Add a Q&A Session

This is something that should always be after every meeting and yet you’d be surprised at how many people overlook this simple step. By having a Q&A session at the end of each meeting you are helping to ensure that your participants fully understand the different topics that were covered.

9. Incorporate Real World Activities

Finally, one great way to eliminated Zoom fatigue is by incorporating real world activities. By adding real world elements to your meeting you help alleviate the virtual elements. One good example of this could be an activity that revolves around March Madness like having everyone create and participate in a bracket challenge and then incorporating aspects of that into your meeting.

Up Next: A Modern Approach to Sales Enablement


After the pandemic hit more people began working from home which led to a sharp rise in virtual meetings. One popular video conferencing platform often utilized by companies in today’s ever expanding remote work environment is Zoom. Understanding the dos and don’ts when it comes to having a successful virtual meeting is more important now than it has ever been.

These 7 steps will help ensure a more successful Zoom Sales Meeting



1. Create a Meeting Agenda

Before you join your meeting you should have some idea of what you are going to discuss. This will ensure that you do not leave out anything of importance and that you are adequately able to fill up your meeting time. Having an agenda will also allow your meeting to be more structured and help to encourage more effective discourse.


2. Send Email Invitations and Reminders

Sharing your zoom meeting link is just one way to allow your participants to join. A much more effective method is to send out the meeting invitations directly to your participants inboxes. This will also allow you to send out reminders to everyone which will lead to less absences and tardiness to your meetings.


3. Utilize a Virtual Background if Possible

When you consider that most of these virtual meetings are now taking place at your home office it is still important to maintain a level of professionalism. One way to do this is to utilize virtual backgrounds which can easily be uploaded in your Zoom settings. This will help portray the idea that your team is still working in an office even if that office is at home.


4. Ensure Your Meeting Environment is Distraction Free

While most desktop and laptop computers today have the ability to allow you to add virtual backgrounds to your Zoom meetings, not all of them do. In any case it is important that your meeting environment be free from distractions. Find a quiet place away from outside sounds so that you and your participants can fully engage in the meeting.


5. Join Your Meeting a Few Minutes Early

As the host of your Zoom sales meeting it is a good idea to join a few minutes early. This allows to check that you everything is set up properly and that you have no technical difficulties in order. Take a couple of minutes to prepare any notes before you begin.


6. Get Your Meeting Participants Engaged

You want o have your participants engaged and involved with the discussion. Start with an introduction by asking everyone how their week has been before diving into the first item on your agenda. As you’re going through your meeting be sure to stop every now and then to ask for feedback or input from participants. Finally, end the meeting by asking if anyone has any questions, comments, or concerns.


7. Utilize Feedback to Improve Future Meetings

Use what you learn from your meetings for future meetings. Keep what is effective and throw out anything that may be hindering your Zoom sales meetings. Incorporate feedback and input from participants to optimize your agendas for future meetings.


Here’s to a More Successful Zoom Sales Meeting

This article doesn’t examine all the technical ins and outs of Zoom. However, you should now be more prepared to lead a successful Zoom sales meeting.


In today’s day and age, striving to increase workplace diversity is no longer an empty slogan; it has become a smart business decision. Organizations that are built on a diverse leadership team not only have stronger employee value propositions, they are also more successful in recruiting and retaining top talent. As stated by Sundar Pichai; the CEO of Google, “A diverse mix of voices not only leads to better discussions but also better decisions and outcomes for everyone.”


Undoubtedly, hiring and managing a diverse leadership has become an essential ingredient in the recipe for success for every business. A recent survey conducted by McKinsey Group also indicated that companies in the top quartile for ethnic and racial diversity were 35% more likely to have financial returns above their average industry returns. Below are the eight benefits that organizations enjoy as a result of employing a diverse leadership team.


  1.    Creating new depths of understanding

When companies bring diversity to the leadership level, they end up opening doors to greater depths of experience and perspective. As a result, it allows leaders to understand and relate to employees, clients, and even prospective clients. This newfound experience and perspective allow room for setting new benchmarks. It allows leaders to bring forth change and facilitate innovation which is critical for both capturing and maintaining market share. Not only this, but a diverse leadership team has a larger pool of experience and unique points of view to draw from, which can help with finding solutions to problems and generating new ideas.


  1.    Increased awareness amongst employees

As strange as it may sound, the experiences we face in our lives create a filter for us through which we see and understand those around us. Following the same principle, if businesses engage in increasing diversity in their team of leaders, they automatically increase the awareness of the landscape an organization must navigate to succeed. From customer experience to employee needs and even global opportunities, every aspect is viewed in a new and improved lens of awareness.


  1.    Promoting a growth mindset

Just look at some of the tone-deaf and downright offensive marketing mishaps that could have been easily avoided by having a more varied group of decision-makers. Employing a diverse leadership team tends to bring perspective to an organization’s goals. It allows room to pressure test assumptions and judgment as well as inculcate a new way of thinking. As a result, promoting a healthy growth mindset and allowing room for greater employee engagement, empowerment, and faster decision making. Remember! Every step towards a diverse leadership team is like a stone in the lake. Those ripples can reach out.


  1.  Building healthy relations with employees and clients

Imagine being the only female in an all-made leadership team or being the only one from an ethnic minority in an all Caucasian senior-level management. Not having leaders that an employee can relate to can sometimes prevent an employee to feel motivated or envisioning a path forward for themselves. On the contrary, ensuring that your company has a group of strong yet diverse leaders can allow companies to be viewed positively,  thus building better employee and customer relationships. After all, the foundation of any successful organization is an engaged workforce that strives to provide exemplary services to all their customers’ needs and wants.


  1.    Acting as a means of continuous learning process

Another important benefit of having a diverse leadership team is its contribution towards maximizing the team’s learning process. When team members and employees come from diverse backgrounds, they always tend to bring something new with them. This leads to continuous learning and allows employees to be more readily adaptive towards changes.


  1.    Providing unique ways to innovate

We have all heard stories about the legendary 20 percent rule of Google and how it encourages each of its employees to pitch in ideas. Because of this practice, Google News and AdSense became a reality. Organizations that focus on building a cohesive and diverse leadership team where all team members are free to pitch in ideas and have candid conversations automatically boost innovation in the company. No doubt, it takes a lot of discipline and patience to listen, and courage to build a successful and well-managed team that can deliver results. But when you get your team to be passionate about doing what they do and consistently churn out ideas, your company will automatically find new and unique ways to innovate.


  1.    Having a wide array of different perspectives

Just like any other aspect of an organization, introducing diversity at the workplace can also be a success or a disaster. It is imperative to take stock of the level of cultural intelligence and the capacity to accept inclusion within your team. Leaders and teams must both be willing and open to let diversity in. After all, the different perspectives resulting from having a diverse leadership team will allow them to see the situation from multiple angles so that they can make better decisions, provided that all voices can and want to be heard.


  1.    Less monotony and more fun

Many a time, leading organizations make the mistake of having leaders and team members of the same personality. They end up choosing employees with the same behavioral traits and characteristics. While this may help them get along easily in the beginning, things start to get monotonous and boring over time.


Introducing the concept of a diverse leadership team creates a greater learning capacity. It oozes new energy and more engagement amongst the team, ultimately leading them to be more creative, innovative, and effective. At the end of the day, it’s a win-win situation for all where work becomes more fun and companies end up finding new and innovative ways to excel.


Have you ever wondered why some businesses thrive while others fail even though both face the same opportunities and setbacks? If you are still speculating, then the answer to your question is successful leadership. Successful leadership is all about the motivation and enthusiasm to strive for a bold course of action or a vision even when the rest of the world doubts you and wonders why you’re not following the status quo. 


Indeed, not everyone is cut out to be a leader in today’s day and age. Studies indicate that almost 24% of the employees actively disengage from their work every year due to poor management and ineffective leadership. So if you are considering what authentic leadership looks like, then below are a few qualities of a successful leader that every business person and CEO must strive for.


It all begins with a vision.

A successful leader always begins with a vision. They create a vision for their organization, articulate it and relentlessly drive it to completion. Moreover, they visualize the future themselves and go above and beyond to share their vision with their team. One of the most important qualities of a successful leader is sharing their vision, strategy, and plan to achieve this vision with their team. By doing so, they involve the entire team in turning this vision into reality. 


Maintaining a Flexible Outlook

Being a successful leader is all about being adaptable to any given situation. Whether you encounter a roadblock or a considerable obstacle, having a mindset of change allows one to be more receptive to new ideas leading them towards opening new doors and bringing success to the table. Thus, when you put on the leadership hat, always be prepared to stop and reassess any given situation. After you have done that, determine the best course of action under the given circumstances. Remember! When all is said and done, leaders face challenges and maintain a flexible attitude instead of falling prey to the stressors and the uncertainties. Not only this, but they also try to inspire the same level of adaptability within their team and help steer them towards success.


Self Reflection is the key!

Another essential quality of a successful leader is self-reflection. Self-reflection is all about devoting time to contemplate your current skills, strengths, weaknesses, flaws, behavioral patterns, and how you seek to influence others. Leaders tend to self-reflect by reassessing their capabilities. They make conscious efforts towards exploring their defined goals and ambitions to increase their self-awareness, alignment, authenticity, learning, and growth. After all, your key responsibility is to be the best possible leader you can be, instead of trying to fit into a mold set by someone else. Several studies also prove a direct correlation between self-reflection and successful leadership. The more reflective you are, the more effective you are!


Harnessing the power of words to communicate effectively

It has often been said that words can motivate people and make them do the unthinkable. Another quality of a successful leader is being a good communicator. Until you communicate with your team and learn about their apprehensions or shortcomings, you will never help them overcome the obstacles they face within their departments. A successful leader always maintains a welcoming demeanor. Not only this, but he also shares his vision with the team and tells them the strategy to achieve the goal. Only by working together towards a shared goal can you lead your team towards success.


Gearing up to be innovative!

Steve Jobs once said, “Innovation is what distinguishes a leader from a follower.” To get ahead in today’s fast-paced world, a leader must be innovative. After all! Creative thinking and unvarying innovation are what gives you your USP and make your business stand out from the crowd. So think out of the box and come up with unique ideas. Once you are there, turn those ideas and goals into reality.


Trust and dependability

President Dwight.D.Eisenhower once said, The supreme quality of leadership is unquestionably integrity.” Without it, no real success is possible! Trust, integrity, and dependability are important ingredients for making a successful leader. By displaying these traits in your work and demonstrating them by how you interact with your team, your team members develop trust in you. Over time, your team learns to value you as their leader and know that they can depend on you to support them through tough times and help them meet both shared and individual goals.


The subtle art of delegation

As human beings, it is nearly impossible for one man to do everything, not even the CEO of a multinational or a business owner of a small business. This makes it important for leaders to focus on the key responsibilities while delegating the rest to others. One of the most important qualities of a successful leader is empowering their team members and effectively delegating tasks to them. Delegation, however, can sometimes be quite tricky. Suppose you continue to micromanage the tasks assigned. In that case, your subordinates will develop a lack of trust. More importantly, you will not be able to focus on important matters. Instead, a better approach is to equip your team with all the necessary resources to achieve their goals and then offer all the support you can. You’d be surprised how well your subordinates perform once knowing that they have your support!

The Accountability factor!

Accountability is yet another quality of a successful leader. A leader always makes sure that every one of his team members knows that they are accountable for the job assigned to them and even pat them on their backs for carrying out their responsibilities. However, every once in a while, when a team member struggles or makes a mistake, a true leader never faulters to help them realize their mistake and work together to improve it. Holding them accountable for their actions will create a sense of responsibility amongst subordinates. They will go about the business more seriously.


Final Verdict!

Remember! There is no one size fits all approach to being a successful leader. However, leading businessmen and success coaches from around the world agree that leaders who have proven themselves to be successful all had the qualities mentioned above instilled in them, which allowed them to steer their businesses towards success.