In today’s digital age, social media has become a big part of our everyday lives that we use in order to find new information and research new products. Launching a new company or product is getting harder and harder with the increase in competition and with how easily accessible things are now. However, launching with a comprehensive social media campaign can make a massive difference in regard to the reach of your product and can help engage and attract new potential customers.

From creating content to scheduling and building awareness, a social media campaign requires planning and consideration. Based on a recent study, there are more than 3.96 billion social media users worldwide, with an average adult spending almost 95 minutes a day using social media. So if you are in the process of ironing out your product launch strategy, then below are 7 tips to launch a new product on social media.

 


7 tips to launch a new product on social media

 

 

  1. Keeping the content emotional!

While you get ready to launch your new product, try to spend time focusing on making your content emotional. To do so, you need to know your audience and should be able to identify their needs. If you have a young target market and are fulfilling a basic need, try taking on a humorous tone in your marketing to create the most buzz around your product. Invest in finding ways to create positive emotions with your content. Remember that the more that you can get your potential customer to relate with your offering the more likely the customer is to buy.

 

  1. Design a teaser campaign

Teaser campaigns offer glimpses of your product and information to serve as clues, which builds excitement and expectations among customers before your product launch. This way, when the big day comes, users are excited about your product and ready to buy it. One great example was Coldplay’s Twitter teaser campaign in 2014. The band hid the lyrics to the songs on the new album in libraries across nine different countries and then built anticipation for the album’s release by managing the hunt with promotional social media teaser posts.


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  1. Designating a hashtag

Hashtags offer two-fold benefits to any brand campaign, especially when you are about to launch a new product. They reinforce your brand identity and allow users to discover and share launch-related posts easily. Not only this but using hashtags make it easy to categorize your product and ensures that any piece of content or information that you put out or your users do, is easily accessible and collected in one place. These come in super handy around a product’s launch. Because hashtags piece your content together, it makes it easy for customers to learn more about your product with just a few clicks. Not only this, but users can also share information and point others to this precious pool of info by just including them, making spreading the word simple.

Remember! As you get ready to launch, carefully consider these tips to launch a new product on social media and what your product’s hashtag is going to be! Make sure they are uniquely tied to your product while being as easy and simple as possible. Avoid long strings of words and use words that are easy to spell.

 

  1. Partner up with social media influencers

Partnering up with social media influencers during your product launch is another great tip (from our list of tips to launch a new product on social media) to launch your new product on social media successfully. Doing so allows your brand to tap into the influencer’s followers and create a presence for your product at a local level. For instance, you can leverage Instagram by allowing Instagram influencers to take over for a few days while taking over your content and cross-promoting your product. Another great idea to use social media influencers, especially bloggers, is to get an exclusive first pass on your newly launched product and get them to review and promote it. 

Try finding influencers who are well respected in your field and partner up with them. Using influencers with an already established follower base adds a layer of authenticity to your brand, making it more relatable to your potential customers. 

 

  1. Try not to reveal too much!

Often, marketers get carried away and make the mistake of revealing too much information about the product before the launch. But then what’s the big reveal?

Instead of falling into the trap, try focusing on building anticipation and creating suspense about your product offerings here and there. We have all seen that trick working so well with movie trailers. How, within a short span of a minute or two, producers end up disclosing just enough to get the people excited without revealing any major twists. The same is the case with social media; drop hints, and create hype but make sure to reserve something exciting for the actual social media launch.

 

  1. Post Constantly and Regularly

The social media platform is one place that never goes on vacation. To successfully utilize it, try to create and maintain a steady stream of posts about your product both before and after the launch. After all, you will want to build a place in your users’ minds and strive to maintain it so that they don’t end up forgetting about your product. So spend some time creating a social calendar for your product and decide what kind of post you will be posting every week. Once you have your calendar ready, focus on developing visuals and copy for them. From creating quizzes to blog posts or even holding online contests planning to launch your product, this way allows you to create engaging and extended campaigns.

 

  1. Make sure to leverage all of your channels.

While launching a new product to seek the attention of today’s savvy customers, one must bear in mind that your customers will want to be communicated with where they want to receive information. These 7 tips to launch a new product on social media will help. So if you limit the launch to just an event or a single platform, chances are that you will most probably end up missing your customer. Instead, try to engage your customers by making it easy for them to learn about your new product by creating a central hub and then sharing all the necessary information across different channels or platforms. Remember! While you do this, you must also have your team ready to answer questions across all channels.

7 Tips to Launch a New Product on Social Media

Did you know that 85% of the Fortune 500 companies that outshined everyone else in the US during the 1950s are long gone and forgotten?

This is primarily due to their failure to evolve with the changing landscape, adapt and innovate for the future. Even if they were great at marketing their services and products, it was useless if they couldn’t understand and solve their customers’ needs.

 

In today’s digital era, technologies from GPS systems to social media and even artificial intelligence have completely changed how businesses used to operate twenty years ago, making it almost unrecognizable. As if dealing with such turbulent times wasn’t enough, doing everything that needs to be done just to keep your business afloat has no doubt become challenging and overwhelming. As if this wasn’t sufficient, acquiring new clients to expand your business and boost your revenue is another battle altogether. 

 

However, just like with everything else, how we market our business and products must also change in order to stand tall in such competitive times. Today, to win more clients, businesses need to reach out and acquire assistance from professionalswho understand and are equipped with targeting, specific, and personalized marketing campaigns while executing them with an intimate understanding of your audience.

 

Calling in the experts!

Are you engaged in the service industry as a plumbing company or an HVAC? Has your business begun its digital transformation, and are you equipped to track and measure your digital footprint? If not, it’s only a matter of time before your marketing campaign starts to crash and burn.

So before anything else, the first thing you must do is subscribe to business software as a service (SaaS) like Social Pilot. Having a business management SaaS by your corner, you can put all the tools in place to scale your business with ease as well as integrate with various platforms where you want to communicate with your audience.

 

Leveraging the power of social media

Today, knowing how to leverage social media properly and expand your brand reach on all social platforms is a massive advantage to any business. Irrespective of your size, stature, or nature of business, it is imperative that you know your target audience and plan and execute an integrated social media marketing campaign that directly speaks to them. You must also be able to measure the results of this activity so that you can keep tweaking it till you get the desired results. Learning from past experiences and experimenting till you get it right is one way to go about it!

If done correctly, engaging in social media marketing can boost your business by:

  • Increasing awareness, recognition amongst customers, and even promoting brand loyalty due to its massive reach
  • Improve the overall customer experience by using the social media accounts as customer portals
  • Increased rate of conversion since building trust and engaging with prospective clients is far easier on social media alongside selling your products and services.
  • Growth in website traffic by encouraging your social media users to click on booking an appointment or a free trialor even a demo

 

Underestimating the power of search engine optimization (SEO)

One of the biggest mistakes businesses make when trying to make the digital transition all by themselves without any help from the experts in building a website and expecting to bring home the sales. Today, social media is no less than an ocean where you can’t just expect people to find you without any effort from your end. To do this, professional teams work day and night on optimizing your website (SEO) so that your customers can find you online. No doubt, search engine optimization is one of the foundations of a digital marketing campaign. Just remember! Search engine optimizing your website is an art that cannot be accomplished overnight; the results can take a while to be seen.


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Invest in the art of curated content

Content curation is another great feature offering promising results and helps boost your marketing campaign. When done correctly, customers start to see you as the leader in the industry, and as a result, they are more likely to purchase your products and services. Not only this, but B2B businesses can even use their curated content on social platforms like Instagram and Facebook to earn new followers and showcase themselves with viral-worthy posts.

To get the best results, try placing your curated content alongside your created content while mapping them on the content calendar. This allows you to enjoy an overview of the distribution ratio of both contents. Not only this, but it also helps to track whether you have focused enough on your central theme or not.

 

Underestimating the power of search engine optimization (SEO)

One of the biggest mistakes businesses make when trying to make the digital transition all by themselves without any help from the experts in building a website and expecting to bring home the sales. Today, social media is no less than an ocean where you can’t just expect people to find you without any effort from your end. To do this, professional teams work day and night on optimizing your website (SEO) so that your customers can find you online. No doubt, search engine optimization is one of the foundations of a digital marketing campaign. Just remember! Search engine optimizing your website is an art that cannot be accomplished overnight; the results can take a while to be seen.

 

 

Invest in the art of curated content

Content curation is another great feature offering promising results and helps boost your marketing campaign. When done correctly, customers start to see you as the leader in the industry, and as a result, they are more likely to purchase your products and services. Not only this, but B2B businesses can even use their curated content on social platforms like Instagram and Facebook to earn new followers and showcase themselves with viral-worthy posts.

To get the best results, try placing your curated content alongside your created content while mapping them on the content calendar. This allows you to enjoy an overview of the distribution ratio of both contents. Not only this, but it also helps to track whether you have focused enough on your central theme or not.

The bottom line

Nonetheless, the digital revolution is all around us regardless of whether we like it! From choosing a nice cozy restaurant to dine in to finding the best locksmith in the area or even comparing health insurance. The first place we start to look is online! To gain cut through in any market, your business needs to subscribe to result-oriented business software as a service (SaaS). These can help you develop a strong marketing strategy – so why not invest in the digital space where your customers spend most of their time and find the right marketing campaign to win more clients.

 

Remember! There is no one-size-fits-all marketing strategy. Every marketing plan is as different while being unique. So invest the time in getting to know and understand your customers. Experiment and be creative while communicating with your audience and learning what works to drive conversions and sales. By adapting and innovating, you assure success into the future!

Social Media Marketing for Bloggers. How do it right and drive results!

In this article we’ll explore how you can drive consistent traffic using multiple social media channels and touch points.

Social media is a powerful digital marketing tool for your blog. With now billions of users and multiple ways to market your content, good social media strategies are a must for any blogger in any niche in 2021.

When it comes to social media marketing for bloggers depending on your niche you may find some social media platforms more useful than others.

Considering that my niche is built around entrepreneurs with a focus on freelancing these are the most useful platforms that I have used to build my blog traffic listed in order.

Again, blogs are unique so different platforms may work better depending on your target audience.

facebook

Let’s start with Facebook. Facebook has the largest network out all major social media sites with a whopping 2.85 billion users. With a user base of this size this should be your starting point when starting out with any new blog.

As you start off trying to find who your target audience is Facebook is a good place to start and experiment with different types of marketing and outreach.

Outside of your individual profile you have the option of creating a business page. Start by completely filling out your business page profile fully and accurately. Use a logo that represents your brand and a good header to match.

Now that you have your business page how can you increase your brand awareness and drive traffic to your blog?

The first obvious options are sharing your content to your news feed or asking friends to share your content. However you have to expand your audience outside of just your Facebook friends. Let’s take a look at a a few ways you can do this.

Niche Groups

One of the best ways to network, gain exposure, and drive traffic to your blog on Facebook is by joining niche groups.

These are groups with like minded individuals that share and discuss information related to the group topic. You can and should join groups that are specifically geared towards social media marketing for bloggers.

Keep in mind that most quality Facebook groups do not allow you spam your blog. Instead you should engage in discussion and share useful relevant information that provides value to the group members. By doing this you will have plenty of opportunities to inject articles from your blog while not coming across as a spammer.

However, there are plenty of groups that are built for you to spam your blog links and view other blogs in exchange for a view of your blog. This can be a useful way to drive traffic to your blog in the beginning. The only downfall is the quality of traffic isn’t going to be great and as you move forward building your blog QUALITY traffic will be an absolute must.

Advertising

Facebook Ads are another way of driving traffic to your Facebook page, posts, and blog. The great thing about Facebook Ads is that you can target your specific audience so that only the Facebook users who match your criteria will see your add. This will make your add budget much more efficient.

I would suggest in the beginning you should focus on building your brand and gaining exposure. You can run an effective ad campaign on Facebook with as little as $5/day.

It is good when starting out to experiment with your ads a little to bit too see what works and what doesn’t. You want to keep your cost per engagement relatively low based on your goals. The higher the cost per engagement the less effective our adds are and the less efficient your ad spending becomes.

Hashtags

Using hashtags is a good way to drive organic traffic to your Facebook page. Hashtags on Facebook are far less effective than hashtags on other platforms like Twitter and Instagram.

However, the good thing is that the organic traffic you drive using hashtags is typically of high quality consisting of users that are interested in your content. 

You should be sure to use relevant hashtags in all of your posts. Look to see what hashtags are trending and see if you can implement any of those hashtags into your post.

Influencers

What are influencers? Oxford defines Influencers as people with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media.

Influencers are typically able to do this due to the high number of followers they have. Contacting an influencer and having them share your page or post can generate a large amount of quality traffic. However, influencers can sometimes be expensive so plan accordingly.

 

 

Linkedin

Niche Groups

Similarly to Facebook joining niche groups on LinkedIn are a great way to attract more followers. Like Facebook there are many groups that fit different niches. However, some types of blogs will do better here than others.

Blogs geared towards anything having to with business can generate some great quality traffic this way. At the same time it may be more difficult for a non-business blog to gain as much traction on LinkedIn.

Advertising

Again, similarly to Facebook, targeted advertising can be used to build your brand and serves as a great way to generate more traffic to your page or site. You’ll have to play around with different budgets and different keywords to find what works for you.

Just like with Facebook your ads will be shown to your target audience and you will get your results based off of your budget. There is no one-size fits all here, you just have continue to experiment until you find what works for your brand.

Hashtags

Unlike Facebook, hashtags on LinkedIn are far more useful for attracting your audience. One of the main differences between hashtags on LinkedIn and other social media platforms is that the hashtags used here are more specific and used to drive more defined audience to your page.

You should use relevant hashtags on all your posts. Hashtags are one the main ways I was able grow my LinkedIn page organically. The traffic will be of higher quality because the people that view your posts or page from searching for hashtags more than likely have a legitimate interest in the topics you are covering.

Influencers

Just like any other social media platform LinkedIn has it’s influencers too and it operates the same way. Seek out a page with a high number of followers within your niche and send messages inquiring about influencer services.

As with any social media site this another great way to drive traffic to your site. This method can potentially bring a high number of followers within your niche. The downside? Depending on the influencer prices can be quite high and it is something you’ll have to plan to add into your marketing budget.

pinterest

Pinterest is a social media site that probably not many people think of when they think of ways to drive traffic to your site. However, if used correctly Pinterest can be a very powerful marketing tool.

Create Boards

The first thing that you’ll do after signing up and creating an account on Pinterest is to register a business account. From here you’ll begin posting what are called “boards”. Boards are how you’ll categorize your posts or pins. Create board for the different topics that your site touches on. However, don’t create to many boards at first as you don’t want to spread yourself too thin.

Add Pins

Pins, as mentioned above, are your actual posts that will be added to whatever board you choose. Be sure to correctly categorize your pins. Just like most other social media platforms Pinterest also uses hashtags in the same way. Use relevant hashtags on your pins to drive reach users that may be interested in your content.

Engage With Other Users

One important thing that you should do on Pinterest in order to build your brand on the Pinterest is engage with your followers and other users with similar interests. This is a must in order to sustain your following on the platform.

Advertising

Like other social media platforms Pinterest offers digital advertising also and it operates similarly to the other platforms mentioned above. Ill be honest, this isn’t something I’ve messed around with much as most of my traffic on Pinterest is organic.

instagram

Hashtags

I know that we have mentioned hashtags several times throughout this article. When it comes to Instagram however hashtags are much more important and have more value than arguably any platform we’ve covered. Hashtags are the number one way that users find your posts. So, using hashtags is a must.

Influencers

Influencers can be found on Instagram too and they operate the same way. In my opinion Instagram is by far the best option for influencer marketing and it is actually something that Instagram is well known for. If I were looking at platforms for influencers I would definitely start with Instagram.

Engage with Audience

As with all other platforms it is always important to engage with your followers.

Advertising

Instagram offers similar advertising as covered on the other platforms.

 

 

Twitter

Hashtags

When it comes to hashtags Twitter’s only rival here is maybe Instagram. Twitter has always been and continues to be the king of hashtags. Hashtags should always be used on Twitter. Not doing so will cause your post to be seen by far less people. So, using hashtags is an absolute must on every tweet.

Influencers

Covered several times above. One main ways that influencers help promote brands is through use of retweets. A retweet is when a someone re-shares your content on their feed allowing your content to be seen by all of their followers.

Trending Topics

One way to gain more attention on Twitter is build tweets around trending topics. You can see what is trending on Twitter under the trending sub-header on the homepage and search page.

Tweet Often

Of course your content should always be of decent quality. That said Twitter is more useful if you post multiple times per day. That doesn’t mean you have to spend all day creating content for your twitter account. It just means you should be posting and sharing throughout the day.

It doesn’t even have to be your content. You can share other content or link to curated content. Just be sure you’re not taking credit for someone else’s work. As long as you are providing value to your followers throughout the day you are doing it right.

Other Platforms

Tumblr

Tumblr acts as a mini-blogging site where you can share posts and interact with other users. I have not found much use for Tumblr yet but maybe it can do something for you.

YouTube

I put YouTube on the bottom here as there are a lot of ways that you can incorporate videos into your marketing strategy. However this isn’t something you’ll probably be doing for a while unless your blog is built around a podcast. This is a a channel I would wait on using until you have more experience running your blog and you are sure of the direction you want to go in.

I wouldn’t recommend YouTube as a go to in social media marketing for bloggers. Unless you are somehow incorporating into your niche.

Final Note

When deciding on the best platforms for your blog I wouldn’t recommend trying to market on all of these channels all at once if you are doing this by yourself. If you do you could spread yourself to thin and/or overwhelm yourself. Set up a presence on all of the platforms listed here by focus on just a couple to drive daily traffic.

 

Social Media Marketing for Bloggers

Lance Ulin

www.letsceo.com