According to statistics cited by Inc. magazine, 63% of people in their 20s dream of starting a business. This statistic likely holds steady amongst every other age group, too, and it’s easy to see why. Who wouldn’t want to make their own schedule, direct their future, and advance their skills? There’s a reason why only a portion of those who dream of starting a business actually do so, though. It’s a difficult process, and the risk is too great for many would-be entrepreneurs. Still, if you’re ready to break the mold, you can benefit from an understanding of the best startup business model. Read on for some pointers from Let’s CEO.


Benefits of Different Business Types

One of the most common business types for startups is the limited liability company (LLC). This type of company is designed to shield business owners and their assets from any business-related liabilities. An LLC does this by establishing a business that’s separate from its owner. This separation minimizes the owner’s personal risk.


Starting an S corp is another popular option for entrepreneurs. Business owners who file this way see significant self-employment tax savings when they file with the IRS every year. As a bonus, this structure allows you to claim tax deductions when your business has losses, and larger S corps also enjoy the option of pass-through taxation.


If you’re a solopreneur, you could also consider a sole proprietorship. This kind of business structure allows an owner to quickly and easily establish their business, and it’s typically simple to manage tax liability, too. Disadvantages include difficulty selling the business, and you could also be held personally responsible for business liabilities.


Finally, some startups opt for incorporation. Like an LLC, a corporation shields owners from personal liability, and it also typically offers easier access to capital. This is a major advantage if you have plans to expand your business, and it also offers some attractive tax breaks that can help your business achieve higher profits.


Other Steps to Jumpstart a Startup

When you’re starting your own business, choosing the best startup business model is just one part of the equation. LivePlan notes that you’ll need to develop a strategy, too, based on your own skills and experience. To do this, you should start asking yourself key questions: what strengths have you developed throughout your career? What tasks are you most confident doing?


In addition to an assessment of your own skills, you must assess the demand for the product or service you want to offer. You can do so by conducting market research, surveying friends and family, and even gathering data from social media. Understanding market demand will help you ensure your company launch is a success.


If you aren’t sure what type of business is right for you, another way you can move your entrepreneurial dreams forward is by going back to school for an MBA degree where you can learn about finance, management, leadership, and more. Fortunately, online degree programs make it easy to achieve your diploma while still working full-time or tending to family obligations.


You should also realistically assess the time and resources you have available. Many people realize that starting an entire company isn’t feasible with a full-time job or family obligations. There are other ways to pursue your passions, though, including going back to school. An online master’s degree program can offer an accredited degree and affordable tuition that can help you chase entrepreneurship.


Explore Entrepreneurship in Every Form

Everybody wants to be an entrepreneur, but only a few will successfully launch a startup. You can become one of these few if you devote your time and energy to a new business. In order to succeed, though, you must choose the right startup business model and assess your professional skill set. If it’s not the right time to dive into a new business, you can still invest in your dreams by enrolling in an online master’s degree program. Find an accredited program that aligns with your goals and allows the flexibility you need to maintain the rest of your life.


Article by:
Cherie McLaughlin


In search of an online resource that helps aspiring entrepreneurs, freelancers, and startups grow their businesses? Let’s CEO engages in comprehensive research and in-depth analysis to assist you to discover your ideas and bring them to life- startup business model. Contact us today to learn more!

Without a robust digital presence, your business leaves valuable customer interaction and income on the table. Solid customer service often involves having a branded app. Review the process of creating an app for your business and the benefits.





Set Your Goals

Determine the problem an app could solve for clients. Study your competitors to see what features clients expect and read reviews to find out what they dislike the most. Pay attention to design because an ugly interface that works well may still turn customers away.


Define Your Budget and Hire Your Team

You can create an app for your business cheaply on your own, but you get what you pay for. Budget to build and maintain the app that should grow in capabilities alongside your business. You may find it worthwhile to out a loan to hire a top-notch app development team. Research freelancers and agencies to find developers with a proven track record of stellar app creation. Ask for examples of their work and find out which platforms the crew programs in.

While web apps provide a consistent experience across devices, a native app for your business can be more convenient to clients since it doesn’t require an internet connection to function. Creating and supporting native apps for each operating system becomes costly, so calculate if the expense fits your budget. Don’t forget you’ll need to keep the data up to date, so figure on keeping an IT person onboard for technical support.


Collaborate With Your Developers

Your project may fail without clear expectations and transparent communication about your needs and deadlines. What seems like a simple request could add days to app completion. Enhance your project management skills by studying Scrum.

Scrum is an Agile framework for working on elaborate projects like software development. Since technical projects become more intricate as your business grows, you’ll benefit from an Agile Scrum Master course online to master Scrum tactics and strategies. An assessment at the end of the program validates your skills and is a valuable addition to your CV or resume.

If you have a remote team, schedule regular meetings to review progress. Express abundant gratitude for their work and reward results, especially when they’re early and under budget. Find creative and flexible ways to meet, especially if the team includes members across different time zones.


Review and Test Before Launch

Test your app thoroughly before launch. You won’t understand how features are operating until everyday users can interact with the app in their systems. Look into beta testing with your intended audience to receive feedback on app functionality and design.


Promote the App and Launch

Advertise the app for your business to build anticipation. Use your website to explain features and request input. A giveaway or coupon can entice customers to download the program.


Update and Improve Functionality

Don’t set up your app and forget it. Bugs and issues can build up, proving costly since you may lose customers while hiring extra help to correct the problems. Read your reviews and compare them to competitors. Think about paying to conduct customer surveys to get more detailed responses. Reports show that customers who enjoy a brand’s mobile experience tend to repeat purchases.

A web or mobile app for your business is an excellent tool for delivering top-tier customer service and provides you with one of the best marketing and customer research tools. Create your app with clear goals, transparent communication, and smooth collaboration with your development team. Your increased brand awareness and business growth make the hard work worth the effort.


Visit Let’s CEO for more business insights.


Article by Elijah Dawson


Running a business requires a heavy load of multitasking, and entrepreneurs need constant access to information about operations. As tech innovation expands, business owners have access to ways to simplify processes and improve operations. Consider the following apps every small business owner needs.

6 Apps Every Small Business Owner Needs

  1. For Managing Inventory: Delivrd

If part of your business is distributing tangible products to consumers, you need an app that will help you keep track of inventory. Delivrd allows you to manage the intake, storage, and fulfillment of inventory all from your phone. You save money on labor hours for inventory counting because the system keeps track of how much inventory you have and need at all times by monitoring transactions. It even offers so analytic capabilities by charting sales, specifically tracking the top-selling items to help you make choices about product changes.


  1. For Sales: QuickBooks GoPayment

A good point of sale program helps you keep track of online and in-person sales. If you are new to the process, QuickBooks GoPayment is a great place to start. It works best for simple transactions, and it connects directly to your business bank account to allow stability for you and your customers during the payment process. There are fees associated with the services, but you will not find a free POS system.


  1. For Managing Projects: Evernote

Project management can be the most exciting and stressful element of your business. Evernote is a project management program that helps you organize tasks, due dates, assignments, and more. You can keep everything in one place and access it from your smartphone wherever you’re located. You can scan images and documents, write notes, and save everything offline. At only $7.99 per month, it’s a great deal.


  1. For Collaboration: Skype

Team collaboration and communication are assets to any business, and as a business owner, you can help your team by providing them with a platform to work together from anywhere. Skype became increasingly popular within the last few years because it allows people to work together even when separated. You can create groups and schedule meetings in one place and video chat when you need to talk about a team project. 


  1. For Customer Relations: Nimble

Customers generally expect a personal experience when interacting with a company. Research shows that today’s customer expects fast delivery and immediate responses. Nimble helps you organize your sales team and keep in constant contact with customers to better their experience. It’s an easy-to-use program with a fun portal.


  1. Apps You Need When Starting Out

Regardless of the type of business you run, Adobe has tools that every business owner needs. There are several that you can use for visual branding efforts — for example, design a logo online quickly with a free online app.


Keep all your basic business apps readily available as well. For example, social media apps allow you to bounce back and forth between business and personal profiles so you can keep up with your social media interactions. Keep your bank app on your phone as well so you can always access your accounts. Finally, keep up with what people are saying about you online with Yelp and other review sites.


Part of your job as a business owner is to keep up with the changes made to technology over time. These apps every small business owner needs are great for now, but something new will eventually come along. Keep up and you’ll stay ahead of the competition.


Article submitted by:

Elijah Dawson- 6 Apps Every Small Business Owner Needs


Be Your Own Boss: Your Guide to Self- Employment, Freelancing, Consulting, Online Business, Startups, and More…
-Lance Ulin

Have you ever wanted to escape your seemingly unfullfilling 9 to 5 grind? Maybe you’ve imagined yourself sitting in a large office or working on your laptop from a tropical paradise somewhere. What if you could do that while positioning yourself to where you no longer had to take orders but could instead give them? The aim of this book is to get you out of regular 9 to 5 and to get you on your way to become a successful business owner.

Get expert advice on self-employment, freelancing, consulting, online business, startups, and more—all tailored to the current economic climate—in this new, updated edition of the go-to resource for hopeful entrepreneurs. Get a strong online presence.

Top rated freelancer, startup adviser, and CEO of Ulin Consulting’s brand-new, updated, and expanded edition of his essential handbook, Be Your Own Boss – Your Guide to Self-Employment, Freelancing, Consulting, Online Business, Startups, and More… Using his years of freelancing, entrepreneurial, and consulting experience, Lance Ulin guides you through the process of starting your own business with step-by-step instructions for understanding and marketing your services, prospecting for clients and developing a pipeline, growth and scalability, and maintaining and expanding your business once it’s up and running. He also offers new strategies for digital marketing and ecommerce techniques, customer engagement, selling online, driving traffic and more. Get a strong online presence.

This edition of Be Your Own Boss – Your Guide to Self-Employment, Freelancing, Consulting, Online Business, Startups, and More… can help you create and build your business while providing insights on how to best invest your time (and money) where you need it most in order to succeed in today’s market. Be Your Own Boss provides expert business advice, allowing you to finally follow your dreams and be on your way to becoming your own boss! 6 Apps Every Small Business Owner Needs


The importance of data analytics. Data analytics is a powerful tool for businesses that learn how to use it well. As reported by Keboola, data-driven organizations are 19 times more likely to make profits and retain customers at a rate 6 times higher than competitors. In this article by Let’s CEO, we focus on three core business areas where data analytics should be implemented and utilized on a daily basis.



Risk Management


Running a business in the free market exposes one to numerous risks such as inflation, creation of new technologies, the emergence of new competitors, etc. But, the risk of cyber threats stands out for businesses of all sizes. What is a cyber threat? It is the possibility of your business being targeted by malicious attacks by hackers which can cripple core systems, lead to data theft and negatively impact revenue.


The importance of data analytics can play a prominent role in safeguarding your business from cyber threats in the following ways:


  • Machine learning algorithms can be used to analyze the performance data of your networks, and servers to create a baseline that represents a benchmark for optimal performance. A notable drop in these levels can point to an anomaly in the system representing a cyber threat. For instance, your website traffic may drop steeply, or network speeds could be slower than usual.


  • Artificial Intelligence can be used as a real-time threat detection system as well. Analyzing user data on your network can highlight potentially harmful actions and issue a timely alert. This safeguards the business from insider threats or negligence.


In addition to these preventive measures, having a recovery plan is imperative to effectively manage situations when the business is under attack. Your recovery plan should include a timeline of when the data-recovery process should be initiated, the name of stakeholders who will oversee this activity, and a list of applications to recover first.


Customer Retention


Customer retention is the process through which a business keeps its existing customers, converting them into loyal users who continue to buy products/services for the long term.


The best way to retain customers is by providing them with a personalized experience, which can be achieved by the following methods:


  • Descriptive Analysis: This method involves the analysis of historical data to find customer trends and patterns, which can be used to curate personalized offers, and create targeted marketing campaigns.


  • Diagnostic Analysis: This type of analysis will provide deep insights into the why of a customer’s decision-making process. Machine learning algorithms can find correlations between various factors such as an increase in sales within a particular period. With these insights in hand, your business can connect with customers at the right time and increase conversions.


Product Development


As reported by UXcam, 1 out of 5 products in the market fail to meet customer expectations. This is an alarming statistic, especially for small businesses that cannot afford to waste resources on an unsuccessful product.


No product is perfect from the beginning, however, meaningful changes can only be made by thoroughly understanding customer demands and preferences. Here are two ways to incorporate the importance of data analytics in your product development process:


  • Understand User Experience: A deep dive into user data will provide insights into why they purchase certain offerings and refrain from engaging with others. When evaluating new product ideas, steer clear of those with characteristics that customers deem unwanted and channel greater resources towards diversifying in successful categories.


  • Conduct Thorough Tests: Data collected during product testing should be thoroughly scrutinized and used as a benchmark for making future development decisions. Whether it be product design, packaging, features, or any other component, analyzing and incorporating customer feedback will play a key role in making the offering a success.


When considering the importance of data analytics analyzing data is the key to unlocking the true potential of your business. By implementing these data analytics strategies you’ll develop a competitive advantage and safeguard the business from internal and external threats.

The Importance of Data Analytics


Article submitted by:

Cherie Mclaughlin- The Importance of Data Analytics
“You’ve seen the social media posts promising to help you start your own business as new entrepreneur from the comfort of your couch…for a small fee of course. You have to take a course, read an e-book, or sign up for a one-on-one information session.
Lucky for you, she’s been creating and growing couch-based businesses since her couch was in a dorm room! And she knows that all you really need to be successful is a willingness to learn as you go and the boldness to give it a shot.
She created Couch-Based Biz to help guide you. It offers tips, tricks, and guides to help you separate fiction from fact and gimmick from reality.”


Be Your Own Boss: Your Guide to Self- Employment, Freelancing, Consulting, Online Business, Startups, and More…
-Lance Ulin

Have you ever wanted to escape your seemingly unfulfilling 9 to 5 grind? Maybe you’ve imagined yourself sitting in a large office or working on your laptop from a tropical paradise somewhere. What if you could do that while positioning yourself to where you no longer had to take orders but could instead give them? The aim of this book is to get you out of regular 9 to 5 and to get you on your way to become a successful business owner.

Get expert advice on self-employment, freelancing, consulting, online business, startups, and more—all tailored to the current economic climate—in this new, updated edition of the go-to resource for hopeful entrepreneurs. Get a strong online presence.

Top rated freelancer, startup adviser, and CEO of Ulin Consulting’s brand-new, updated, and expanded edition of his essential handbook, Be Your Own Boss – Your Guide to Self-Employment, Freelancing, Consulting, Online Business, Startups, and More… Using his years of freelancing, entrepreneurial, and consulting experience, Lance Ulin guides you through the process of starting your own business with step-by-step instructions for understanding and marketing your services, prospecting for clients and developing a pipeline, growth and scalability, and maintaining and expanding your business once it’s up and running. He also offers new strategies for digital marketing and ecommerce techniques, customer engagement, selling online, driving traffic and more. Get a strong online presence.

This edition of Be Your Own Boss – Your Guide to Self-Employment, Freelancing, Consulting, Online Business, Startups, and More… can help you create and build your business while providing insights on how to best invest your time (and money) where you need it most in order to succeed in today’s market. Be Your Own Boss provides expert business advice, allowing you to finally follow your dreams and be on your way to becoming your own boss! The importance of data analytics. 

Did you know that almost 46% of the startups use their personal credit cards to keep their startups afloat, only to realize their mistake later? Unlike personal credit cards, a business credit card is one of the most important financial tools that every business owner needs in any startup’s toolbox. It’s way more than just a means of making payments and obtaining credit. In fact, a business credit card is a unique, flexible form of financing. It protects you against liabilities and delivers rewards and perks specific to what’s important to you and your business. 


To help you understand and explore how business credit cards set you up for success, here’s a list of some of the key benefits why every business owner needs a business credit card to build their startups.


Steering clear from mingling up the business and personal spending trap

You’ll eventually need to make purchases regardless of whatever niche you choose to explore or whichever direction you wish to drive your startup. While putting all these expenses through your personal credit card and racking up the points may sound like an easier way to move forward, many startups fall prey to this practice. But logistically, separating your business and personal expenses from the get-go makes it easier to track what and how much you spend on your business. After all, you don’t want your inventory purchases getting mixed up with the charges for dog food or even movie tickets. Trust me! When the time comes to pay the taxes at the end of each business cycle, your accountant will be thankful that you did not mingle your business transactions with personal onto a single account. 


Protecting your personal assets from legal liabilities is worth your while

When you decide to build your startup, your business will likely fall under an LLC, a partnership, a C-Corp, or even an S-Corp. If you continue to choose to use your personal credit card to pay for your business and do not separate the two, there are bound to be legal implications that you must be wary of. In simple words, if your finances aren’t divided, you will not be able to enjoy any of the legal or liability protection for your personal assets. If things go south, you could end up being personally liable for any lawsuits that call for damages against your business.


Building a good business credit score matters!

Anyone who has recently started their own business knows the importance of building a business credit score. While you may have ample knowledge about building your personal score, building your business credit score is an entirely different ball game based on many different factors, one of them being how responsibly you use your business credit card. Not only this, but once you start to build your business credit, you automatically invest in its future by creating more affordable financial possibilities for your business. Maintaining a good business credit score helps new entrepreneurs in several ways. From negotiating with your vendors to obtaining reasonable terms on your business loan is all dependent on how you maintain your business credit score. Not only this, but a good business credit score can also improve your personal credit in the long run.


Enjoying a higher spending limit

Another reason why every business owner should invest in a business credit card is the “spending limit.” Credit card companies offer a higher spending limit on a business credit card than a personal one since they are well aware of the fact that businesses will most likely have to spend more than what an individual does. That means you likely won’t have to max out several credit cards to cover all of your business expenses.


Acting as a financial safety net

As a newly established startup, you will most likely have to fight many battles on different fronts. One of these is learning how to deal with inconsistent revenue and unexpected purchases while balancing your cash flow. Moreover, since startup costs can be quite fickle, you can’t always depend on a large sum of savings to cover them. Having a business credit card can come in handy in such times and be used to cover unexpected expenses while giving you the time to move around funds and pay them off by your next payment period.


Provide a means of low-cost financing

A business credit card is quite similar to the traditional forms of business financing, such as a business credit or even a line of credit. By obtaining a business credit card, you are essentially borrowing money for some time and then paying it back later with interest. Nowadays, to help startups flourish, many credit cards also act as low-cost or even free financing, thanks to introductory periods with a 0 percent APR.


The opportunity to earn benefits, rewards, and perks

Just like your personal credit card, a business credit card also offers businessmen a number of rewards, perks, upgrades, and benefits that can either offset some of the cost of your purchases or make running a business more enjoyable. Although every business credit card may differ, a vast majority of them offer points or cash backs on purchases like airfare, social media, and even office supplies. Not only this, but many also offer travel and cell phone insurance, car rentals, and even subscription discounts on business tools like G Suite and Salesforce. As a result, with every purchase you make from your business credit card, you earn a slight discount which may even turn into a sizeable one if utilized effectively.


The Bottom line

Remember! As an entrepreneur who just started with their first startup, your finances are most likely limited. While you may have some investment or even personal savings, or even a startup loan, owning a business credit card allows you to enjoy financial flexibility. At the same time, you build up your financial resume and get your ducks in a row. All this, coupled with the vast array of rewards and perks offered by a business credit card, is more than enough reason why every business owner must invest in a business credit card. So go ahead and choose from these top business credit cards for startups. After all, it’s your first step towards ensuring your business’s success. 

After the pandemic hit more people began working from home which led to a sharp rise in virtual meetings. One popular video conferencing platform often utilized by companies in today’s ever expanding remote work environment is Zoom. Understanding the dos and don’ts when it comes to having a successful virtual meeting is more important now than it has ever been.

These 7 steps will help ensure a more successful Zoom Sales Meeting



1. Create a Meeting Agenda

Before you join your meeting you should have some idea of what you are going to discuss. This will ensure that you do not leave out anything of importance and that you are adequately able to fill up your meeting time. Having an agenda will also allow your meeting to be more structured and help to encourage more effective discourse.


2. Send Email Invitations and Reminders

Sharing your zoom meeting link is just one way to allow your participants to join. A much more effective method is to send out the meeting invitations directly to your participants inboxes. This will also allow you to send out reminders to everyone which will lead to less absences and tardiness to your meetings.


3. Utilize a Virtual Background if Possible

When you consider that most of these virtual meetings are now taking place at your home office it is still important to maintain a level of professionalism. One way to do this is to utilize virtual backgrounds which can easily be uploaded in your Zoom settings. This will help portray the idea that your team is still working in an office even if that office is at home.


4. Ensure Your Meeting Environment is Distraction Free

While most desktop and laptop computers today have the ability to allow you to add virtual backgrounds to your Zoom meetings, not all of them do. In any case it is important that your meeting environment be free from distractions. Find a quiet place away from outside sounds so that you and your participants can fully engage in the meeting.


5. Join Your Meeting a Few Minutes Early

As the host of your Zoom sales meeting it is a good idea to join a few minutes early. This allows to check that you everything is set up properly and that you have no technical difficulties in order. Take a couple of minutes to prepare any notes before you begin.


6. Get Your Meeting Participants Engaged

You want o have your participants engaged and involved with the discussion. Start with an introduction by asking everyone how their week has been before diving into the first item on your agenda. As you’re going through your meeting be sure to stop every now and then to ask for feedback or input from participants. Finally, end the meeting by asking if anyone has any questions, comments, or concerns.


7. Utilize Feedback to Improve Future Meetings

Use what you learn from your meetings for future meetings. Keep what is effective and throw out anything that may be hindering your Zoom sales meetings. Incorporate feedback and input from participants to optimize your agendas for future meetings.


Here’s to a More Successful Zoom Sales Meeting

This article doesn’t examine all the technical ins and outs of Zoom. However, you should now be more prepared to lead a successful Zoom sales meeting.

There was a time when most businesses saw content as something that customers engaged with only during specific phases of the buyer’s journey. Today, companies realize that the concept of sales enablement is imperative for their success. As a result, more and more companies acknowledge the critical role that high-value content plays at every stage of the buyer’s journey, particularly the selling process. Recent surveys indicate searches for “sales enablement” have grown by 51% since last year and continue to rise despite all odds.


So, what is sales enablement anyways?

Sales enablement can be best explained as a strategic approach that aligns a business’s sales, marketing, and operations with equipping the sales team with the right resources, tools, and processes, which would lead to increased sales. It allows marketing and sales to create shared goals and interests. By working together, they identify the pressing concerns and questions of the customers that might be raised during the buyer’s journey and then involve the marketing team to create content that will provide the most benefit to your organization.


Why is having a sales enablement strategy so important?

Companies have been noticeably chasing goals more competitively with greater pressure to achieve sales than ever before in today’s aggressive business environment. If your sales team does not have the right tools, information and resources, the chances are that they will run into obstacles and challenges. To overcome this predicament, sellers today need readily available access to internal resources, data about the product they’re selling, and insight into their potential customers. Additionally, sales leaders need to understand how sellers use the information and what resources drive results. This is where an effective sales enablement strategy is beneficial.  


Recent studies also indicate that the buying behaviours have significantly shifted over the past few years, resulting in significant friction while decision making and the resultant lengthening of the deal cycles. All this evidence has convinced sellers that their current sales strategies, content and tools may not be enough to get the job done. Revisiting and revising your sales enablement strategy is what needs to be done to increase sales.


So now that you understand the basics of sales enablement, let’s look at some quick yet effective tips for creating a modern and evolved sales enablement strategy so that you can increase your sales and improve win rates in no time.


Tips for creating modern sales enablement strategy 

  1. Bringing sales to life!

The more buyers interact with a company, the more opportunity sales representatives get to outshine competitors. The trick is to bring the sales content to life. To ensure an engaging and successful buying experience, both the sales and the marketing teams need to be prudent with their content copy and design. Not only this, but sales reps must make sure that every interaction with the client counts. The content copy itself should reflect a high level of expertise and must speak directly to buyers’ needs by offering a challenge-based narrative. 


The design of the content also plays a pivotal role, especially in today’s new hybrid business environment. Linear and static presentations just won’t cut it anymore. Your designs must be animated and interactive to draw the buyer’s attention and speak to them directly. Ease of access to pricing and other relevant information should be a priority!


  1. Effective Collaboration and communication

Developing a sales enablement strategy and implementing it works best if you have a dedicated sales enablement team. In fact, by doing so, companies have 67% more chances of becoming better at closing deals.


However, a successful sales enablement strategy requires the zeal and enthusiasm to collaborate and communicate proactively. There needs to be ongoing communication between the sales reps and the marketing team. Suppose your company’s sales enablement team doesn’t encourage teamwork, collaboration and feedback. In that case, the entire framework of the sale enabling strategy can fail, thus resulting in wasted time, money, and resources.


  1. The Importance of Differentiating Content

While sales and marketing are the two major players but revenue team of a company must also help in aiding and facilitating every step of the process. The best way to do this is by creating differentiating sales content. Companies must focus on creating content for buyers and personalizing it. They need to concentrate more on telling stories that buyers want to hear instead of sending across messages that the company thinks are important. More importantly, businesses must clearly and consistently communicate the value of their product to buyers.


Part of creating differentiated content is conducting manual audits at regular intervals. Companies and businesses must keep an eye on which content is working and what isn’t. They must determine whether the content is helping the team to move the deals forward or not and contributing to the revenue earned. If the content is no longer relevant or not enabling the sales team in any way, then it should be updated or discarded altogether.


  1. Delivering the right justifications

Since buyer executives and finance decision-makers need financial justifications. Thus, the sales enablement teams must leverage different ideas to keep them engaged. This may include customer case studies, ROI calculations, third party proof points etc., which demonstrate a clear influence on revenue, productivity, costs and risks, and by quantifying the value through the cost of inaction. Nonetheless, the buyer must understand and value the economic impact of the purchase in consideration to render it worthy and of value.


Moreover, Organizations, especially the sales enablement team and sales rep, must proactively look for opportunities to tout what would happen if buyers don’t act or miss out on sales. This could be anything from cost savings to process improvement to even risk avoidance.


The bottom line!

Remember! A successful sales enablement strategy improves the entire content process, increases collaboration, enhances alignment, and unlocks insights that lead to better-informed business decisions. Being interactive, value-focused content and creating a platform beyond just content management might sound a bit overwhelming, but it is vital for success. Sales enabling teams that can personalize and create an almost mesmeric and captivating buying experience are the ones who will own the future. Thus companies should try to harness the power of modern sales enablement strategies to differentiate themselves and shine through with larger buying committees. 


Have you ever wondered why some businesses thrive while others fail even though both face the same opportunities and setbacks? If you are still speculating, then the answer to your question is successful leadership. Successful leadership is all about the motivation and enthusiasm to strive for a bold course of action or a vision even when the rest of the world doubts you and wonders why you’re not following the status quo. 


Indeed, not everyone is cut out to be a leader in today’s day and age. Studies indicate that almost 24% of the employees actively disengage from their work every year due to poor management and ineffective leadership. So if you are considering what authentic leadership looks like, then below are a few qualities of a successful leader that every business person and CEO must strive for.


It all begins with a vision.

A successful leader always begins with a vision. They create a vision for their organization, articulate it and relentlessly drive it to completion. Moreover, they visualize the future themselves and go above and beyond to share their vision with their team. One of the most important qualities of a successful leader is sharing their vision, strategy, and plan to achieve this vision with their team. By doing so, they involve the entire team in turning this vision into reality. 


Maintaining a Flexible Outlook

Being a successful leader is all about being adaptable to any given situation. Whether you encounter a roadblock or a considerable obstacle, having a mindset of change allows one to be more receptive to new ideas leading them towards opening new doors and bringing success to the table. Thus, when you put on the leadership hat, always be prepared to stop and reassess any given situation. After you have done that, determine the best course of action under the given circumstances. Remember! When all is said and done, leaders face challenges and maintain a flexible attitude instead of falling prey to the stressors and the uncertainties. Not only this, but they also try to inspire the same level of adaptability within their team and help steer them towards success.


Self Reflection is the key!

Another essential quality of a successful leader is self-reflection. Self-reflection is all about devoting time to contemplate your current skills, strengths, weaknesses, flaws, behavioral patterns, and how you seek to influence others. Leaders tend to self-reflect by reassessing their capabilities. They make conscious efforts towards exploring their defined goals and ambitions to increase their self-awareness, alignment, authenticity, learning, and growth. After all, your key responsibility is to be the best possible leader you can be, instead of trying to fit into a mold set by someone else. Several studies also prove a direct correlation between self-reflection and successful leadership. The more reflective you are, the more effective you are!


Harnessing the power of words to communicate effectively

It has often been said that words can motivate people and make them do the unthinkable. Another quality of a successful leader is being a good communicator. Until you communicate with your team and learn about their apprehensions or shortcomings, you will never help them overcome the obstacles they face within their departments. A successful leader always maintains a welcoming demeanor. Not only this, but he also shares his vision with the team and tells them the strategy to achieve the goal. Only by working together towards a shared goal can you lead your team towards success.


Gearing up to be innovative!

Steve Jobs once said, “Innovation is what distinguishes a leader from a follower.” To get ahead in today’s fast-paced world, a leader must be innovative. After all! Creative thinking and unvarying innovation are what gives you your USP and make your business stand out from the crowd. So think out of the box and come up with unique ideas. Once you are there, turn those ideas and goals into reality.


Trust and dependability

President Dwight.D.Eisenhower once said, The supreme quality of leadership is unquestionably integrity.” Without it, no real success is possible! Trust, integrity, and dependability are important ingredients for making a successful leader. By displaying these traits in your work and demonstrating them by how you interact with your team, your team members develop trust in you. Over time, your team learns to value you as their leader and know that they can depend on you to support them through tough times and help them meet both shared and individual goals.


The subtle art of delegation

As human beings, it is nearly impossible for one man to do everything, not even the CEO of a multinational or a business owner of a small business. This makes it important for leaders to focus on the key responsibilities while delegating the rest to others. One of the most important qualities of a successful leader is empowering their team members and effectively delegating tasks to them. Delegation, however, can sometimes be quite tricky. Suppose you continue to micromanage the tasks assigned. In that case, your subordinates will develop a lack of trust. More importantly, you will not be able to focus on important matters. Instead, a better approach is to equip your team with all the necessary resources to achieve their goals and then offer all the support you can. You’d be surprised how well your subordinates perform once knowing that they have your support!

The Accountability factor!

Accountability is yet another quality of a successful leader. A leader always makes sure that every one of his team members knows that they are accountable for the job assigned to them and even pat them on their backs for carrying out their responsibilities. However, every once in a while, when a team member struggles or makes a mistake, a true leader never faulters to help them realize their mistake and work together to improve it. Holding them accountable for their actions will create a sense of responsibility amongst subordinates. They will go about the business more seriously.


Final Verdict!

Remember! There is no one size fits all approach to being a successful leader. However, leading businessmen and success coaches from around the world agree that leaders who have proven themselves to be successful all had the qualities mentioned above instilled in them, which allowed them to steer their businesses towards success.