As the working world undergoes a period of digital transformation and we move further towards automation, it’s not uncommon to turn our gaze from the human side of business. But, as we refine our business process management and seek to improve efficiency, it’s important to consider our employees and ensure balance across operations – here are a few strategies to help.

 

 

Adaptive Technology

Technological innovation may reduce the reliance on human interaction during this digital transformation, but it can also improve our working lives in unexpected ways. The right programs will boost efficiency, raise productivity, and aid in the decision-making process, however, finding these requires some research. To start with, when choosing software for your organization, make sure to read reviews and consider how they might affect the methodology (and workload) of the individuals who will be using them.

 

Flexible Schedules

One of the most effective ways to accommodate your employees is to give them more control over their working timetables. Flexible schedules result in increased output whilst giving your team the ability to check out on their own accord if things get too stressful. If you’re unsure about remote working, it’s often a good idea to introduce this slowly, starting with a couple of days during the week. You can also invest in some advanced communications apps, which will allow everyone to collaborate more easily.

 

Reviews & Feedback

To improve transparency and ensure that everyone on your team is able to have their say, regular manager/team meetings are encouraged. You can use one-on-one sessions to assess performance and gather valuable feedback that may help inform company culture down the line or set up a ticket system so people can speak up anonymously. Remember, these meetings are not just an opportunity to guide your team towards objectives, the employees themselves should be given a chance to review their own treatment.

 

Social Activities

Every now and again, we all need time to step away from the work week and enjoy ourselves. Planning social activities for your team is a great way to counterbalance the mechanical elements of their working lives and give everyone the opportunity to get to know each other more informally. If you’re short of ideas, try to keep things simple by scheduling company dinners, bake-offs, sports days, and other group-based activities.

 

Business Process Management

One of the best ways to assist your employees is via Business Process Management. By automating and optimizing workflows, your team will be able to focus on more demanding tasks. You can use BPM to regularly monitor the effectiveness of your process and act on new information, refining your company’s methodology, improving efficiency, reducing errors, and increasing profits.

 

Mental Health Awareness

Showing an awareness of and commitment to mental health during this digital transformation can go a long way towards improving team morale and unity. Many of us struggle with anxiety, depression, or simple non-work-related stress/burnout. You can help to mitigate these issues with a company therapist, new company policies, and/or mental health leave. If you can’t afford these options, it’s important to at least openly acknowledge mental health and introduce a mental health-positive vocabulary into the company lexicon.

 

Digital technology is essential to most company operations, and whilst the boosts to efficiency are self-evident, the effects on human wellbeing are not. For this reason, it’s best to take a proactive stance and consider the implications of how each new software or upgrade can affect your team.

 

Article by:
Cherie McLaughlin

 

Let’s CEO provides breaking start-up news, freelancing tips, digital marketing strategies, CEO interviews, business owners, and so much more! Learn more about our work at: www.letsceo.com

SEO is an essential part of any digital marketing campaign. It is how we get our content in front of people looking for something related to what we offer. It’s something that should be given a lot of time and attention. Besides this, it is also the best way to ensure that we don’t miss out on people who might be looking for something similar and not find us. SEO is a game of constant changes. The key to success is staying up-to-date with the latest SEO trends, making the necessary adjustments in your strategy, and staying ahead of the competition. This blog will help you if you’re unsure about what is SEO.

The ultimate and main goal of SEO is to increase organic search rankings for key terms associated with your product or service, which will drive traffic to your website.

 

It is also important to keep in mind that several other factors help you rank high on the search engine results pages (SERPs). If you’re not getting more organic traffic, it means that someone else is doing a better job of SEO than you.

 

As the Internet evolves, SEO has to evolve as well. So, with that in mind, let’s look at ten remarkable changes you can make to improve your SEO game:

 

1)Quality content & Optimized titles: 

Good range and including keywords in the first 100 words of text on pages should do the trick. (Pro Tip: Add keywords in meta descriptions and URL names!) You should b in your title tags, headings, and content.

 

2) Image op You should be using long-tail keywords optimization: 

Optimize images with ALT tags and captions. The Web page should be very easy to read and look good. The ALT attribute clarifies to search engines that your image is relevant to the text around it. This means that search engines will more likely display your image when the image search is used. The ALT attribute shows the search engine that your image is relevant to the text around it. It’s a small attribute in HTML, but it makes a big difference in the image’s visibility and click-through rate.

 

3) Create valuable content that provides value to the reader:

 Do not forget are targeting your audience’s needs through content and products.

 

4) Use inte Do not forget to update outdated content!rnal links: 

Make it easy for your readers to navigate your site. An internal link, also known as a “deep” or “inbound” link, is an HTML link from one page to another on the same website. When you link to other posts on your blog, it’s internal linking.

 

5) Social media posts:

Make sure you use social media channels to promote your content and business

The correct use of SEO tools paired with the right content can boost organic traffic. Improve your SEO game.

 

6) Mobile-friendly websites: 

Optimize your website for mobile devices so it can be accessed anywhere at any time. The Internet is now accessed from mobile devices such as smartphones, tablets, and phablets at an ever-increasing rate. Building a better website optimized for mobile devices will ensure your business stays at the top of Google’s search results.

 

7) Content updates: 

Update your website with fresh content regularly so search engines can find new information about your company or product(s). Content marketing is a powerful, effective strategy to create your brand or product awareness. Content is the foundation of any online marketing campaign, and it’s essential to search engines that they can find your content. Improve your SEO game.

 

8) Internal linking: 

Include links in blog posts to other posts, products, and services. Use internal links to make it easy and accessible for your readers to navigate your site. When you link to other posts on your blog, it’s internal linking. A blog post is not just a stand-alone piece of content. It is most effective when part of a better content marketing strategy.

 

9) Responsive design: 

A responsive website is a website that automatically adjusts the layout to suit the device being used to view it. This ensures that no matter what device you are viewing the site on, it will be displayed in the best possible way for you.

 

10) Personalization: 

Personalization is the new king. Everyone in today’s era wants a customized piece of product or service. A person who goes to a restaurant will expect the waiter to know his name and preferences, personalization. The same thing goes for online businesses too. To create a great user experience and better conversion rates, you must personalize your website or app.

 

SEO involved getting as many links pointing towards your website as possible, then creating page after page of content. In the past, SEO took a lot of work and time to set up. But, now SEO has evolved into something different. Now, it is necessary to create content that is valuable to users and, at the same time, relevant for the search engines.

Be sure to use these 10 steps to improve your SEO game.

 

Article submitted by:

Adelaide Ferrano- Improve Your SEO Game With These 10 Steps



ADVERTISMENT:

Be Your Own Boss: Your Guide to Self- Employment, Freelancing, Consulting, Online Business, Startups, and More…
-Lance Ulin

Have you ever wanted to escape your seemingly unfullfilling 9 to 5 grind? Maybe you’ve imagined yourself sitting in a large office or working on your laptop from a tropical paradise somewhere. What if you could do that while positioning yourself to where you no longer had to take orders but could instead give them? The aim of this book is to get you out of regular 9 to 5 and to get you on your way to become a successful business owner.

Get expert advice on self-employment, freelancing, consulting, online business, startups, and more—all tailored to the current economic climate—in this new, updated edition of the go-to resource for hopeful entrepreneurs. Get a strong online presence.

Top rated freelancer, startup adviser, and CEO of Ulin Consulting’s brand-new, updated, and expanded edition of his essential handbook, Be Your Own Boss – Your Guide to Self-Employment, Freelancing, Consulting, Online Business, Startups, and More… Using his years of freelancing, entrepreneurial, and consulting experience, Lance Ulin guides you through the process of starting your own business with step-by-step instructions for understanding and marketing your services, prospecting for clients and developing a pipeline, growth and scalability, and maintaining and expanding your business once it’s up and running. He also offers new strategies for digital marketing and ecommerce techniques, customer engagement, selling online, driving traffic and more. Get a strong online presence.

This edition of Be Your Own Boss – Your Guide to Self-Employment, Freelancing, Consulting, Online Business, Startups, and More… can help you create and build your business while providing insights on how to best invest your time (and money) where you need it most in order to succeed in today’s market. Be Your Own Boss provides expert business advice, allowing you to finally follow your dreams and be on your way to becoming your own boss! Improve Your SEO Game With These 10 Steps

 

 

Are you stuck in the 9 to 5 rat race?

Do you feel like you’re not being paid what you are worth?

Do you feel like you could be doing something much more enjoyable and fulfilling during the day?

Have you hit a plateau in your career and feel like there’s no way to get ahead?

If you answered yes to any of those questions, then this book is for you! Achieve not just financial freedom but freedom over your entire livelihood. As your own boss it is you that dictates what you do throughout the day, and it is you that determines how much you are paid.

However, diving into the world of self-employment and entrepreneurship is not without it’s risks. This book will guide you through the various pathways that you can forge for yourself as an aspiring business owner. Be Your Own Boss examines the various areas that successful entrepreneurs take in order to achieve success and true freedom.

Do you envision yourself working from Rome one day and then Thailand the next? You can’t do that with a dead-end job or with a boss that demands the majority of your time. You CAN do that if you take the necessary steps to start your entrepreneurial journey. That is why this book exists. Be Your Own Boss provides the instructions that you need to successful start your money making adventure!

Self-employment is major topic covered in Be Your Own Boss because for most successful CEOs and entrepreneurs it is the first step they take. Billionaires like Elon Musk and Jeff Bezos started off as self employed solo entrepreneurs before they built their massive empires.

Freelancing is another way that emerging or established professionals can begin their self-employed journey. Although many freelancers including myself have taken unorthodox paths in their freelancing success. Be Your Own Boss can provide the strategies and guidance needed for anyone to become a successful freelancer. This book will help set you up for success by teaching you the ins and out of various freelancing platforms and how to go about building your client pipeline.

There many different paths one can take when it comes to consulting and your skills and experience will determine how you make consulting work for you. Be Your Own Boss takes the approach of using freelancing to build up your skills before moving on to more professional high-level consulting and advising. For example, I personally started off freelancing for various sales and marketing campaigns in more entry level and mid-level roles before becoming an adviser/consultant for startups.

Online businesses are another great way to generate income and there are many different ways to go about doing this. Be Your Own Boss uses the approach of online businesses as a way to compliment the work that you already doing with freelancing or consulting. For instance, Let’s CEO is an online business that is directly related to a consulting agency, Ulin Consulting.

The book also explores the world of startups and how to about making your first hires. Be Your Own Boss teaches you how to scale up your solo venture into a full fledged startup company. We dive into the various ways your company can obtain funding and how it can continue to grow. We examine the different infrastructure your business needs to have in place as your team continues to expand.

Be Your Own Boss was written and published by me, Lance Ulin. I am the CEO of Ulin Consulting and the founder of Let’s CEO. I have been advising startups in the areas of sales, marketing, operations, growth, scalability, ect for many years now. My team, Ulin Consulting, works with many clients located all around the globe.

For inquiries regarding our consulting services please contact us at our website: www.ulinconsulting.com

Be Your Own Boss is available online on Amazon, Google, and Barnes & Noble and wherever ebooks are sold.

Physical copies of Be Your Own Boss will be available this fall!

6 Ways to Overcome Fear and Start Your Business

 

Do you have an amazing business idea but are too scared to start? From inexperience to money management, there are many fears included in ‘ 6 Ways to Overcome Fear and Start Your Business ‘ that hold entrepreneurs back. If you want to start your business with confidence, take into consideration these 6 tips.

 

Here are the 6 Ways to Overcome Fear and Start Your Business.


  1. Get Advised

 

No one knows better than those who have experience. You can ask for advice from any business owner, but ideally, you should consult one who works in your intended industry. Try shadowing a business owner to get an idea of what a normal day would look like and get a little experience under your belt.

 

  1. Create a Business Plan

 

A business plan is not just useful for communicating to potential partners and investors what your business is about. It’s a powerful organizational tool that can help you set the roadmap for your business, force you to focus on the details, and give you a broader understanding of the market. A good business plan will explain your company structure, your values, your products, and your financials. When you use a business plan to really get a grasp on the possibilities, you’ll gain better project management skills and feel more confident moving forward.

 

  1. Start Small

 

Keeping your operations small at first is a good way to mitigate risk. If you keep your main job and work your business as a side hustle, you can still gain essential knowledge about the business world and work out any kinks without putting your income at risk. Once you have a secure foundation, you can start expanding.

 

  1. Use Other People’s Money

 

Part of risk management in business is keeping track of your finances. Start-up costs can seem scary, but using other funds besides your savings can help dramatically. Utilize financing options that are not as costly, such as crowdfunding, angel investors, or pre-orders to cover the early development stages. You may even be able to take advantage of private and government organizations that help mentor and finance new business owners.

 

  1. Use Online Services

 

Some of the most intimidating parts of starting a business are the legal requirements, such as picking a business structure, registering your name, applying for permits and licenses, and more. Luckily, there are easy-to-follow checklists to help keep you on track. You can even hire formation services to create the business on your behalf if you find the process too daunting. They’ll ensure your business is in legal compliance. All you’ll have to do is choose which business structure is right for you.

 

If you’re going into the fintech field, you’ll want software with access to a loans API for vetting accounts. The kind of edge this provides will help you stay solvent. You’ll also want a cloud bookkeeping system with invoicing to ensure that invoices are transmitted efficiently and payments are processed correctly. Maintaining good cash flow is vital to your business’s health.

 

  1. Embrace Failure

 

Is the fear of failure what’s holding you back? You’re not alone. Statistics show that 33% of Americans don’t start their business because they’re afraid of failure. Failure in the early stages, however, can help lead you towards better success down the road. Knowing that you can learn from your mistakes will help you not get discouraged. Making those adjustments early on will make your business stronger and will better prepare you for future challenges.

 

Starting a business can be scary, especially with all the emotions, finances, and time invested into a start-up. However, with proper planning, a can-do attitude, and help from the experts, you’ll be able to embrace your entrepreneurial ventures without worry.

6 Ways to Overcome Fear and Start Your Business



Let’s CEO is a leading independent online resource committed to helping aspiring entrepreneurs, freelancers, and budding startups grow their businesses. Being deeply committed to building a vibrant entrepreneurial committee, our number one value is innovation.

 

Our mission is to provide you with the latest and the most effective content that will help your business stay tuned in to the pulse of your industry. At the same time, learn proven tips and techniques to grow as a successful entrepreneur.

 

For more information, please visit our website or contact us today!



Article submitted by:

Cherie Mclaughlin
“You’ve seen the social media posts promising to help you start your own business as new entrepreneur from the comfort of your couch…for a small fee of course. You have to take a course, read an e-book, or sign up for a one-on-one information session.
Lucky for you, she’s been creating and growing couch-based businesses since her couch was in a dorm room! And she knows that all you really need to be successful is a willingness to learn as you go and the boldness to give it a shot.
She created Couch-Based Biz to help guide you. It offers tips, tricks, and guides to help you separate fiction from fact and gimmick from reality.”

 



ADVERTISMENT:

Be Your Own Boss: Your Guide to Self- Employment, Freelancing, Consulting, Online Business, Startups, and More…
-Lance Ulin

Have you ever wanted to escape your seemingly unfulfilling 9 to 5 grind? Maybe you’ve imagined yourself sitting in a large office or working on your laptop from a tropical paradise somewhere. What if you could do that while positioning yourself to where you no longer had to take orders but could instead give them? The aim of this book is to get you out of regular 9 to 5 and to get you on your way to become a successful business owner.

Get expert advice on self-employment, freelancing, consulting, online business, startups, and more—all tailored to the current economic climate—in this new, updated edition of the go-to resource for hopeful entrepreneurs. Get a strong online presence.

Top rated freelancer, startup adviser, and CEO of Ulin Consulting’s brand-new, updated, and expanded edition of his essential handbook, Be Your Own Boss – Your Guide to Self-Employment, Freelancing, Consulting, Online Business, Startups, and More… Using his years of freelancing, entrepreneurial, and consulting experience, Lance Ulin guides you through the process of starting your own business with step-by-step instructions for understanding and marketing your services, prospecting for clients and developing a pipeline, growth and scalability, and maintaining and expanding your business once it’s up and running. He also offers new strategies for digital marketing and ecommerce techniques, customer engagement, selling online, driving traffic and more. Get a strong online presence. 6 Ways to Overcome Fear and Start Your Business.

This edition of Be Your Own Boss – Your Guide to Self-Employment, Freelancing, Consulting, Online Business, Startups, and More… can help you create and build your business while providing insights on how to best invest your time (and money) where you need it most in order to succeed in today’s market. Be Your Own Boss provides expert business advice, allowing you to finally follow your dreams and be on your way to becoming your own boss!

Pre-orders available for download now!


6 Ways to Overcome Fear and Start Your Business

As a business owner, you know that having a strong online presence is essential in order to reach your target market.

In this blog post, we will share ten tips for building a successful online marketing campaign. Whether you are just starting out or you have been using the internet to market your business for a while, these tips will help you improve your results.

Here are 10 Tips for Building a Strong Online Presence for Your Business.

1. Build a Website

The first step to building a strong online presence is to create a website for your business. Your website should be designed in a way that is professional and easy to navigate.

Include important information such as your business name, contact information, services or products you offer, and prices. Be sure to include high-quality images and well-written content.

Having a website is important because it gives potential customers a place to learn more about your business. It also allows you to control the message that you want to communicate about your business.

If you have a brick-and-mortar business, potential customers can use your website to find your business location and hours. They can also read customer reviews and testimonials before visiting your business.

If you sell products online, your website is your online store. Make sure that your website is secure and easy to use so that customers will feel confident making a purchase.

Including a blog is also a great way to show potential customers that you are an expert in your industry. Use your blog to write helpful articles, how-tos, or tips and tricks related to your business.

2. Identify Your Target Audience

The next step is to identify your target audience. This can be done by creating buyer personas.

A buyer persona is basically your target customer. When creating it, you will want to consider things like their demographics, interests, and specific points.

You should also think about what kind of content they would be interested in reading or watching. Once you have created your buyer persona, you can use this information to create content that appeals to them.

For example, if you own a pet store, your target audience might be pet owners who are looking for the best products for their pets. You would then want to create blog posts or videos about topics like choosing the right pet food, potty training your pet, or grooming tips.

By identifying your target audience, you will be able to create content that is more likely to appeal to them and convert them into customers.

3. Create Engaging Content

Now that you know your target audience, it’s time to create content that will engage your target audience. This can include blog posts, articles, infographics, videos, and more.

Your content should be well-written and informative. It should also be interesting and relevant to your target audience.

Include calls to action in your content so that you can encourage your readers to take the next step, whether that is signing up for your email list, visiting your website, or making a purchase.

Make sure to promote your content on social media and other online platforms. This will help you reach a larger audience and generate more leads for your business.

4. Work on Your SEO

SEO stands for search engine optimization. It is the process of optimizing your website and content so that it can be found more easily by people who are searching for keywords related to your business.

There are a number of things you can do to improve your SEO, including:

  • Researching and using relevant keywords
  • Creating high-quality, keyword-rich content
  • Optimizing your website for mobile
  • Building backlinks to your website
  • Improving dwell time and reducing bounce rate

By improving your SEO, you will be able to reach more people who are looking for businesses like yours. This will help you generate more leads and customers for your business.

SEO can be a complex topic, but there are plenty of resources available to help you get started.

5. Leverage the Power of Social Media

Social media is a powerful tool that you can use to reach your target audience. There are a number of social media platforms that you can use, including Facebook, Twitter, LinkedIn, and Instagram.

Each platform has its own unique features and capabilities. You will want to consider which platform or platforms are most relevant to your business. Then, you can create content and post it on these platforms.

Make sure to post regularly and interact with your followers. This will help you build relationships with potential customers and generate leads for your business.

You should also consider using paid advertising on social media. This is a great way to reach a larger audience and get more people interested in your business.

Paid advertising is not the only way to use social media for business. You can also use it to create brand awareness, build relationships, and create loyalty among your customers.

6. Build an Email List

Email marketing is a great way to reach your target audience and generate leads for your business. You can use email marketing to send newsletters, coupons, product updates, and more.

In order to build an email list, you will need to collect emails from potential customers. You can do this by having a signup form on your website or blog. You can also collect emails from people who attend your events or purchase your products.

Once you have a list of email addresses, you can start sending marketing emails to these people. Make sure to send relevant and engaging content that will interest your target audience.

You should also consider using email automation. This is a great way to send automated messages to your subscribers. Email automation can help you nurture your leads and turn them into customers.

Email marketing is a powerful tool that you should leverage to reach your target audience and generate more business.

7. Use Influencer Marketing

Influencer marketing is a type of marketing that involves working with influencers to promote your business. An influencer is someone who has a large following on social media or another online platform.

They can help you reach a larger audience and generate more leads for your business.

When looking for influencers to work with, you will want to consider their audience, reach, and engagement. You will also want to make sure that they are a good fit for your business.

Once you have found some influencers to work with, you can start working on developing relationships with them. This can be done by interacting with them on social media, commenting on their blog posts, or sending them emails.

If you build strong relationships with influencers, they will be more likely to promote your business to their followers. This can help you reach a larger audience and generate more leads for your business.

8. Guest Posting

Guest posting is a great way to get your business in front of a larger audience. When you guest post, you write an article that is published on another website or blog.

This can help you reach a new audience and generate leads for your business.

When looking for guest posting opportunities, you will want to consider the audience of the website or blog. You will also want to make sure that the website or blog is relevant to your business.

Once you have found some guest posting opportunities, you can start writing your articles. Make sure to write quality content that will be of interest to the website or blog’s audience.

If you write quality guest posts, you will be more likely to get more guest posting opportunities. This can help you reach a larger audience and generate more leads for your business.

9. Leverage the Power of Video

Video is a powerful marketing tool that you can use to reach your target audience. Video is a great way to engage with your audience and get your message across.

When creating videos, you will want to consider the following:

  • Find what kind of videos you want to create
  • Understand your target audience
  • Study the message you want to share

Once you have considered these factors, you can start creating your videos. You can use video to create product demonstrations, how-tos, testimonials, and more.

Make sure to promote your videos on social media and on your website. You can also embed them on your blog posts. This is vital in having a strong online presence.

10. Analyze And Repeat

After you have implemented some or all of these tips, it is important to analyze your results. You should track your website traffic, leads, and sales. This will help you determine what is working and what is not.

Once you have analyzed your results, you can start to implement more strategies that are working. You can also continue to improve upon the strategies that are not working.

By analyzing your results and repeating the process, you can continue to grow your business and reach your target audience.

Final Words

By following these tips, you can build a strong online presence for your business. You can reach a larger audience, generate more leads, and increase sales.

Don’t forget to track your progress and analyze your results so that you can continue to improve your strong online presence.

What other tips do you have for building a strong online presence? Share your thoughts in the comments below. Thanks for reading!

 

10 Tips for Building a Strong Online Presence for Your Business

Author’s bio:

Erik Emanuelli is a serial online business owner. He’s sharing what he has learned in +10 years on his blog.



ADVERTISMENT:

Be Your Own Boss: Your Guide to Self- Employment, Freelancing, Consulting, Online Business, Startups, and More…
-Lance Ulin

Have you ever wanted to escape your seemingly unfullfilling 9 to 5 grind? Maybe you’ve imagined yourself sitting in a large office or working on your laptop from a tropical paradise somewhere. What if you could do that while positioning yourself to where you no longer had to take orders but could instead give them? The aim of this book is to get you out of regular 9 to 5 and to get you on your way to become a successful business owner.

Get expert advice on self-employment, freelancing, consulting, online business, startups, and more—all tailored to the current economic climate—in this new, updated edition of the go-to resource for hopeful entrepreneurs. Get a strong online presence.

Top rated freelancer, startup adviser, and CEO of Ulin Consulting’s brand-new, updated, and expanded edition of his essential handbook, Be Your Own Boss – Your Guide to Self-Employment, Freelancing, Consulting, Online Business, Startups, and More… Using his years of freelancing, entrepreneurial, and consulting experience, Lance Ulin guides you through the process of starting your own business with step-by-step instructions for understanding and marketing your services, prospecting for clients and developing a pipeline, growth and scalability, and maintaining and expanding your business once it’s up and running. He also offers new strategies for digital marketing and ecommerce techniques, customer engagement, selling online, driving traffic and more. Get a strong online presence.

This edition of Be Your Own Boss – Your Guide to Self-Employment, Freelancing, Consulting, Online Business, Startups, and More… can help you create and build your business while providing insights on how to best invest your time (and money) where you need it most in order to succeed in today’s market. Be Your Own Boss provides expert business advice, allowing you to finally follow your dreams and be on your way to becoming your own boss!

Pre-orders available for download now!

 

When it comes to owning and operating a small business venture, there are some practical tips that can help you stay organized, effective, and profitable. It all starts with charting a practical course for yourself that looks at all operational functions and needs of your business. Below, Let’s CEO dives into how to put it all together.

Develop a Business Strategy

One of the first – and most important steps – is developing a comprehensive business plan – something you’ll need if you plan to apply for a small business loan or grant. This will encourage you to create a budget, research your marketplace, analyze customer demographics, craft a targeted marketing outreach plan, and help you decide where your funds are best invested.

It will also help you set reasonable expectations around cost projections, expenses, and staffing needs. According to SCORE, pre-startup strategizing is key in the business-building process and will be the foundation your business needs to grow from.

Get Organized

Organization can save you time and money, and help you reduce the stress that comes with starting up a small business as a new entrepreneur. Create comprehensive to-do lists starting with location and equipment needs, required vendors, software and security programs, hiring employees, and getting appropriate insurance, permits, and business licenses. One way to keep your team organized is to use a template for a monthly planner. This template allows you to plan for the month ahead, and you can customize it with your own videos, sticky notes, and images.

A stellar website should also be top of mind. This is how you spread the word about your products or services. Yes, you can build a website yourself, but the better option is to work with a dedicated agency that can deliver a polished, professional site. Experts can also apply tools to enhance your site with special features. For example, if you want to take payments via the web, your designers can use a third-party site to create a verify bank account number API, which allows you to access a client’s bank account while keeping their data and information secure.

Create a Culture of Innovation

According to McKinsey & Company, a great way to set yourself apart in a crowded marketplace is to encourage creative brainstorming and innovative thinking in your company. This includes understanding who your competition is and looking for creative ways to differentiate your business. Encourage employees to speak up and bring all ideas to the table. You’ll also want to develop communication vehicles for staying in touch with vendors and employees and taking steps to foster collaboration. This can be done through a project management tool like Wrike, Slack, Microsoft Teams, or Workfront. Collaboration leads to innovation!

Communicate Well

A majority of business problems arise due to a good old-fashioned lack of communication. You can avoid this pitfall by having straightforward communication strategies in place from day one. Develop an employee handbook and style guide; have detailed job descriptions that include performance metrics; hold regular staff meetings and one-on-one huddles; and develop a company intranet for sharing information. With vendors, clearly define expectations and agreements in writing, and ensure there’s a dispute mediation clause if either party fails to abide by the terms of the agreement. Staying ahead of the curve on communication issues will serve you well.

Provide Exceptional Service

One of the best ways to set yourself apart as a new entrepreneur is to consistently provide exceptional levels of customer service. This includes ensuring front-line employees who are the face of your business are courteous and knowledgeable. This starts with training around key customer service issues in your line of work. Answer complaints and concerns quickly, underpromise and overdeliver, and provide extra perks, like discounts for referrals. This will help you build a loyal customer base which can be the foundation of a long-term successful operation.

Being a small business owner or new entrepreneur presents some challenges, but the nature of your business structure also gives you the freedom to be creative, pivot as necessary, and use collaboration tools to expand operations. Consider joining a chamber of commerce or other local business group to help you with networking and to keep you abreast of best practices in your industry.

Article submitted by:

Cherie Mclaughlin
“You’ve seen the social media posts promising to help you start your own business as new entrepreneur from the comfort of your couch…for a small fee of course. You have to take a course, read an e-book, or sign up for a one-on-one information session.
Lucky for you, she’s been creating and growing couch-based businesses since her couch was in a dorm room! And she knows that all you really need to be successful is a willingness to learn as you go and the boldness to give it a shot.
She created Couch-Based Biz to help guide you. It offers tips, tricks, and guides to help you separate fiction from fact and gimmick from reality.”

Link building has become one of the most important digital marketing strategies utilized by marketers worldwide. Recent studies indicate that 65% of the digital marketers globally state that link building is the hardest part of Search Engine Optimization. As complicated and overwhelming as it may sound, when done right, it can boost your website traffic, improve your search engine rankings, and provide several other powerful benefits to your business. Specifically we will be identifying 8 link building benefits for your business for 2022.


 

So, what is link building?

Link building can be best explained as the process of placing your website’s backlinks on external authoritative websites. According to experts, Google considers the practice of placing backlinks as recommendations for your website. These back links helps boost the performance of businesses in search engine results. When other websites with relevant content and high domain authority link back to your site, they let Google or other search engines know your site is a trusted authority on a particular subject. Trust is just one of the many important factors to search engines, along with things like expertise and authority.

 

Types of Backlinks

Backlinks can be classified into two categories

  1. The “Do-Follow Links” help SEO scores and improve search rankings and site metrics.
  2. The “No Follow Links” help direct traffic to your website but do not help with SEO scores or the website metrics.

 

Benefits of implementing link building strategies in your business’s digital marketing plan

So now that you understand the basics of link building let’s look at the key 8 link building benefits that will provide you with enough motivation to start implementing these link-building strategies in your business’s digital marketing plan.

 

  1. Improved traffic for your website

In today’s digital era, businesses tend to rely heavily on generating more and more website traffic to generate sales. One great benefit of building backlinks for your business website is that other websites can link back to your website and increase the chances of getting more clicks from their users. Not only this but using backlinks can also boost your business’s domain authority, trust and expertise. As a result, Google considers your website to be more authoritative, trustworthy, and expert, thus increasing your website ranking in Google’s search engine and ultimately generating more traffic for it.

 

  1. Helps in climbing the search rankings

When websites deemed relevant and credible link back to your website, it provides useful context for Google and other search engines to use when ranking sites. So, if an authority plumbing site links back to your hardware store website, it signifies your authority on a relevant subject. The more authoritative and relevant the linking site is, the more it can lead to better search rankings for your site. 

 

  1. Improves website visibility by higher website metrics

Another yet increasingly important benefit of building backlinks is that it helps in improving website metrics like Domain Authority, Domain Rating, Page Ranking, and even Alexa Ranking. By doing so, back linking helps enhance the visibility and exposure of your website. As a result, the higher your metrics, the better will be the health of your website.

 

  1. Your business’s credibility and reputation matter!

Using backlinks helps increase credibility in front of search engines and users as well. If a user finds your backlink in one of the authoritative and credible sites, they are bound to regard your brand or product to be of the same standing. Thus using trusted websites to backlink to yours goes a long way toward promoting the credibility and reputation of your website. You get as many links as possible, but it also shows why links from high-ranking and trusted sites are more important and beneficial than sites with less credibility. 

 

  1. Greater Visibility and Exposure

Although many marketing agencies are concerned only with link building from the perspective of an increase in search ranking, doing so can also help create credible lead generation. So even if you wish to expand or reach out to a new audience in a different geographical location, building quality backlinks will certainly help you reach a new audience and market. As a result, your business benefits by expanding beyond its current geographic territory.

 

  1. Increased Sales and Revenue Generation

Did you know that more than 3.96 billion social media users worldwide, with an average adult spending almost 95 minutes a day on social platforms like Instagram, YouTube, or even something as simple as reading a blog? When we perform any of these actions, we often see links to other authoritative websites encouraging us to click on them and see what they offer.

 

This practice is usually referred to as influencer marketing. It also serves as an effective link-building approach, increasing sales growth and generating revenue for your business. Influencer marketing allows more and more users to visit your website and pay for your products and services, thus garnering more revenue-generating opportunities.

 

  1. Sustained Referral Traffic

Over time, when you have successfully created a permanent backlink on an authority website, you will be receiving a steady pool of website traffic from them regularly. Generating leads through link building is undoubtedly far more beneficial than any other traditional means of advertising and marketing. Not only this, but unlike any billboard on the street or a time-bound advertisement campaign on television, building quality backlinks can ensure that your website sees traffic from external publishers.

 

  1. Developing Quality Content for Readers

One of the most important benefits from our list of 8 link building benefits for 2022 is perhaps that your audience (or, in this case, the readers) will always be able to enjoy the high-quality content. This content is informative and educational, helping in solving user problems and adding value to consumers. Additionally, since many brands tend to shy away from direct link building, they often focus on developing indirect content, focusing on issues and information that lead to subtle link placements.

 

The bottom line:

Link building is undoubtedly one of the most important digital marketing strategies today. From improving your organic search engine rankings to helping with the search engine ranking of your website and even generating targeted referral traffic to boost sales using these 8 link building benefits as part of your digital marketing strategy is the way to go forward. However, when doing so, one must always stick to adopting White Hat Link Building strategies and steer clear from and avoid activities like manipulations, buying and selling links, private blog networks, and even link directories. 8 Link Building Benefits of 2022.

The clothing industry is on the verge of a massive transformation, and so are the clothing trends. Summer 2022 is here, and we need to talk about something important, the clothing options for men. There’s been a major shift when it comes to men’s clothing options, and a glimpse of it can be seen at your nearest clothing stores. The summer has called for never-seen-before clothing options for men that are not only comfortable but trendy as well.

The boom of custom clothing has provided a green signal to custom clothing manufacturers to get started with different experiments. Today, you can see many clothing brands using various printing methods for different types of clothing only to set themselves apart. The truth is that people have also accepted the newer trends and have been willing to opt for new clothing options.

Today, we will talk about the transformation that we have seen in the clothing industry regarding men’s clothing. The summer is around the corner, and people are keen to know what they need to have in their summer-centric wardrobe. This post will dive into casual and formal summer clothing trends for men options for men that they can wear throughout the summer season.

Following are the five top summer clothing trends for men to look forward to in summer 2022.

Denim Shorts

Denim has made a huge impact on the modern clothing spectrum due to the popularity of different pairs of jeans. But, there’s a lot more to it except the jeans. Denim shorts have become a go-to option for men in recent years. The use of lightweight fabrics by different clothing brands has made them a massive hit. One thing that makes them a perfect choice for 2022 is the customization options.

Today, there are brands that have managed to offer different ways of personalization for denim shorts. You can get them printed with different printing techniques and customize them just the way you like them. By investing in denim shorts, you can only look good but can make a major style statement. 5 Top Summer Clothing Trends for Men.

Customized T-shirts

T-shirts have been the best clothing choice for summers for many reasons. It looks like T-shirts will continue to take the lead as customized T-shirts have become a major attraction for the masses. The clothing manufacturers have provided various design enhancements to T-shirts through courtesy customized T-shirts. The best thing about it is that people can bring their own designs and get T-shirts manufactured according to their needs. It’s likely that 2022 will see more clothing manufacturers offering different options for men to choose their perfect outfit of the day.

If you are bored of wearing plain T-shirts, you can always opt for vibrant design options that are offered by different clothing brands. You can add a unique flavor to your T-shirts by getting in touch with a printing service that can replicate your design requirements.

 

Athleisure

It might sound a bit weird, but athleisure has turned out to be a major attraction for men in recent years. It has grown to be more than a workout option making it to the list of popular summer apparel options. The clothing manufacturers have started to incorporate unique custom designs in their offerings to appeal to a wider consumer base. If you are looking for something that you can wear as a daily outfit and for the gym, then investing in one of these is a great idea. It would not only make your wardrobe diverse but will open a door of new possibilities for you.

Polos

Polos have been a style statement for the summer season. They have evolved over the years, becoming a safe option for people who don’t brainstorm clothing options. Summer 2022 calls for a blend of colors that can make your wardrobe diverse and vibrant. Polos can be a perfect option if you are planning for a vacation and just want to toss different clothes in your suitcase. In short, there is a no-brainer and can go perfectly with any type of bottoms.

Chinos

We live in a world where denim is the first choice for all kinds of bottoms, developing an unsaid monopoly. The thing is about to change as chinos have become a go-to option for men who like to wear something stylish yet soft. The cotton chinos have taken the clothing market by storm in recent years. The use of softer fabric by different clothing brands has pushed people to consider them. If you have to pick three chinos for your summer wardrobe, then colors like beige, grey, and brown can make your summer look better you can imagine. There are many clothing brands that have come up with affordable chinos, making them a budget-friendly choice for formal and casual use.

5 Top Summer Clothing Trends for Men.

Article submitted by:

Amelia Sebastian
Affix Apparel

My Name is Amelia I am a Content Marketing Manager at Affix Apparel. I am Originally from California USA, I have completed my graduation from Pepperdine University majoring in marketing. I have been working as a content marketing manager at Affix Apparel for the past 4 years. Affix Apparel is a Clothing manufacturer (B2B) based in USA and UK and also serves around the globe.

Team building is an essential component of the growth of your business culture. Studies indicate that roughly 75% of employers rate teamwork collaboration as “very important”. Whether you are a company that just formed a new team or if you have been working together for years, team building activities are a great way to foster a sense of camaraderie and teamwork.


Why engage in team-building activities?

As an entrepreneur, team building activities may not always be at the top of your list of priorities, but doing so offers synergy, cohesiveness, and many other perks that your business can reap. Some of these include:

  • Motivating employees
  • Increased communication
  • Boosting productivity
  • Positive reinforcement
  • Improved collaboration
  • Higher job satisfaction
  • Encouraging creativity

The core idea behind team building activities is to empower individuals to contribute toward a common goal. In fact, the very success of a business depends on the ability of its employees to understand each other’s strengths and weaknesses and work together as a team, all while delivering quality work. 

 

Top team building activities for your employees

One of the key reasons why simple games and activities end up bringing drastic changes in a workplace is their ability to help employees step out of their comfort zone. Simple yet engaging activities provide a platform for team members to break the ice in an un-intimidating manner and take their teamwork to a whole new level.

So if you are looking for some new and exciting ways to team-build, you have come to the right place. Below are a few fun and creative top team building activities that will bring your employees together and allow them to bond in no time.

 

  1. A little trivia goes a long way.

There’s nothing better than hosting a little friendly trivia day or night to get your employees out of their shells when it comes to top team building activities. Surely, this may sound a little old school and perhaps even dull to some, but it certainly does the trick if you are trying to team-build. Hosting trivia as part of top team building activities is an inexpensive alternative, especially for businesses on a tight budget. Plus, it is not limited to your office building only. There are plenty of options on where you can hold a trivia event. 

Not only this, but if you are trying to bring your employees together, trivia can also act as a great ice breaker, especially for new hires who don’t already know one another or those who work remotely. Not to mention, it is a great way to learn a few fun facts. While you are at it, consider offering some incentive for the winning team. This may be free lunch or even gift cards; You’ll be amazed how it works wonders in encouraging more and more employees to participate.

 

  1. Letting loose with potlucks

Potlucks are another great team-building activity that definitely sounds like a recipe for success. After all, who would want to pass up on food and fellowship? So if you’re going to have something a little more informal yet guaranteed to bring your employees together, consider having a potluck lunch at your workplace. From being a monthly, quarterly, or even a themed potluck on holidays, the options are endless, and your employees will have a ball bringing in food and sharing it with co-workers over small talk.

If you are in the mood to get a little more creative, try planning a “get to know everyone” potluck where all your employees bring in their favorite dish. The more fun and interactive the potluck is, the better the chances of team building and bringing your employees together to boost productivity. So let your employees show off their cooking skills and spend some time getting to know one another over some good home-cooked food.

 

  1. Coming together for the community

While focusing on your business and constantly engaging in ways to become more successful is important, setting aside a little time for a good cause is definitely worth the while. So why not get your employees involved in doing good deeds and giving it back to the community?

Try sitting with your employees and decide what cause you want to help out with. When it comes to serving your community, the options are endless. Divide your employees into teams and get them to volunteer at an animal shelter or serve meals to the homeless or even deliver meals together to the elderly. This way, your team isn’t just coming together to work on a task but also feeling fulfilled by doing something good for the community. It’s a win-win situation for everyone.

 

  1. Showing off your team’s sportsman spirit

As entrepreneurs, we all love showing off how our employees worked together as teams and surpassed the targeted goals for the month or even the year. Why not show off your squad at a sporting event to showcase your team spirit and work on team building. Doing so not only helps your employees break the regular work cycle but also bond together as well as improves job satisfaction.

So check out which games are happening in your area and take your team out to a ballgame. Add a little flair to your team by engaging them to work together and paint their own T-shirts that everyone can wear to the game. Take plenty of group photos and post them on social media with witty captions to get even more exposure. Posting team events on social media help you engage with customers and allows you to spotlight how amazing your team is.

 

The bottom line:

Remember! The most successful and memorable top team building activities are the ones that don’t feel like just another day at work. Simply spending time together sharing an unforgettable experience or working towards a common goal allows bonding to happen more organically and far more effectively.

Since the start of the pandemic Zoom has become an even more integral part of the day to day lives for working professionals. Weekly meetings, team huddles, one on ones, presentations, trainings, and any other virtual events can lead to employees battling “Zoom fatigue” if constantly having to meet virtually is a large part of their job.

Here at Let’s CEO have also felt the effects of Zoom fatigue which gave us the idea to publish this post. Below is our attempt to come up with the best possible tips for combating Zoom fatigue so that you can turn your next Zoom meeting into a more effective and engaging experience for everyone.


Related: 7 Steps to a More Successful Zoom Sales Meeting


1. Cutback on Unnecessary Meetings

One of the first and most obvious ways to reduce Zoom fatigue is by cutting down the amount of time you spend on virtual meetings. If you can eliminate meetings by other means of communication, you may find some level of your fatigue alleviated.

2. Reduce Meeting Length

On top of reducing the amount of unnecessary meetings on your calendar you can also reduce the length of meetings that are necessary. By creating meeting agendas and making meetings more efficient you can help everyone by decreasing Zoom fatigue.

3. Change the Format or Structure of the Meeting

Rather than just going down the list on your agenda try and mix things up a little bit. If you have a normal structure that you follow try rearranging it one in a while. Maybe give someone else the meeting agenda and let them try their hand at leading a meeting. This not only eliminates Zoom fatigue but also helps build leadership skills among your employees.

4. Host a Special Guest

Another way to lighten things up includes bringing on a special guest. This could be an expert from your industry, or someone related to a project that you are working on. It could even be someone entirely unrelated that you bring on in order to get your participants more engaged.

5. Create Fun Meeting Themes

A good tip to keep employees and participants engaged and reduced Zoom fatigue is to transform your Zoom meetings into fun and engaging experiences. Create custom themes that participants can use as a background for different meetings. Implement games and activities to keep participants involved and morale high.

6. Promote Participant Interaction

Turn the meeting into more of a back-and-forth round table type discussion. Employees want their voices to be heard. By asking participants to provide feedback or asking them questions you help turn the meeting into more of forum where everyone is engaged.

7. Make Meetings More Engaging

Part of what creates Zoom fatigue isn’t just staring at a screen all day. Some of this can actually be attributed to a lack of interesting or engaging content. During your virtual meeting it is a good idea to prepare and present interesting and engaging content that will excite your participants.

8. Add a Q&A Session

This is something that should always be after every meeting and yet you’d be surprised at how many people overlook this simple step. By having a Q&A session at the end of each meeting you are helping to ensure that your participants fully understand the different topics that were covered.

9. Incorporate Real World Activities

Finally, one great way to eliminated Zoom fatigue is by incorporating real world activities. By adding real world elements to your meeting you help alleviate the virtual elements. One good example of this could be an activity that revolves around March Madness like having everyone create and participate in a bracket challenge and then incorporating aspects of that into your meeting.


Up Next: A Modern Approach to Sales Enablement