Ulin Consulting is a leading company that focuses on startup consulting. We offer SDR services, digital marketing services, and inbound/virtual assistance. Ulin Consulting is excited to partner with Apollo.io, an app where you can search, engage and convert contacts with their sales intelligence and engagement platform.
What is Apollo.io?
Apollo.io was founded in 2015 and is a leading data intelligence and sales engagement platform trusted by thousands of customers. They use a community-based approach to crowdsourcing data that gives maximum coverage and ensures data accuracy.
Apollo’s algorithms help marketing professionals analyze potential customers’ data to increase quality conversations and opportunities.
They offer solutions for sellers to help them build a faster-converting pipeline that allows them to reach sales goals; for marketers to help them analyze data better, and for founders to help them grow their businesses and accomplish more without so much effort.
Apollo’s solutions features:
- Prospecting & intelligence: Helps find leads, research prospects, and build lists.
- Enrichment & job change alerts: To maintain an accurate database with more than 200 data points.
- Sales engagement & analytics: Through building multi-channel sequences for large outreach.
- An API that helps enrich the data and create custom workflows.
- Integrations that help you get more things done.
- Security: Apollo approaches privacy with ISO, SOC 2, and GDPR compliance.
What are sales campaigns, and why are they important?
Sales campaigns are tactics used by businesses and organizations to increase a product’s or service’s demands faster than it would take without doing any action. Most sales strategies seek to encourage potential customers to purchase items and increase the company’s overall revenue.
However there are many reasons why a sales campaign is beneficial for any company, but the ideal situation is to launch them when sales peak occur and at certain times of the year. You can understand these dates by consulting with your sales department and how you can boost revenue during prime seasons or better them during low seasons.
Here are some reasons why starting a sales campaign can be beneficial to your company:
- They help promote new products
- You can increase your revenue
- Advertise an upcoming launch or event
- Develop brand awareness
- Get customer feedback
- Reduce inventory overstock
Why are marketing campaigns important?
There are many reasons why businesses can benefit from building marketing campaigns. We’ll mention a few of them that we believe you should consider for your brand.
They help increase brand awareness
If your business is new, there is a considerable chance that your target market has never heard of you or what you do. Therefore, a marketing campaign will help you get noticed and spread the word about what you do.
However, this is also beneficial for existing companies, especially if they’re looking into expanding to new markets.
The first step is to determine your target audience. Next, it’s time to create a marketing strategy and, finally, a campaign to make an impression on the said audience. Your goal should be to make yourself memorable so people can recognize your business and remember you.
Promote your products and services
Another great reason to start creating marketing campaigns is to promote what you do. Through them, you can inform the target consumers about your products, services, discounts, and offers.
Also, it’s the perfect moment to highlight your products’ benefits, tell your business’s story, and engage new customers. They also help retain old customers and have them keep on buying from you by creating and nurturing the bond.
Without marketing campaigns, selling new products or services can become an uphill battle.
Selling more is most likely every business’s primary goal. Well, the good news is that this is another thing marketing campaigns can help with. They help attract more customers and increase profit, allowing your brand to grow.
How can you use Apollo.io for your campaigns?
Now that we’ve explained how marketing campaigns can benefit your business let’s explore how you can take advantage of Apollo.io for this purpose.
Apollo.io is an excellent tool for sellers. They can help them bring in business and hit your sales goals. It makes it possible by removing the time-consuming parts of sales work and freeing up time for relationship-building and generating revenue.
Sellers rely on Apollo for workflow solutions, such as prospecting, creating engagement, and automating different parts of the sales funnel.
So, when you configure your marketing campaigns, all you will need to focus on is the “human” side of things related to building lasting relationships with your customers and leads.
Apollo also helps find new buyers for your service or product. They have a comprehensive and accurate B2B database you can reach out to. In addition, their app helps streamline your engagement and touchpoints with every buyer at scale, and its sales engine helps book more meetings and move deals forward.
Marketers can benefit immensely from Apollo as well. They can generate lists that help convert leads and move your business forward. They can also prospect and engage better throughout the workflow.
They can ensure better marketing results by having better data in their hands. Apollo helps manage valuable data and find new segments constantly. All of this aligned to improve the marketing-generated pipeline and conversions to meet the desired company’s goals.
Apollo is an ally for streamlining work. Build efficient, streamlined workflows between sales and marketing and speed up your go-to-market.
Founders can also use Apollo.io to grow their businesses. The app’s go-to-market engine will help them do the work of an entire sales or recruiting team so you can focus on other important business-related tasks.
They can also grow their team by hiring qualified candidates that can work together towards the company’s goals. Finally, Apollo helps build repeatable processes for revenue growth based on data intelligence.
As we’ve explained above, Apollo offers many solutions for entrepreneurs that can help them escalate their business. In addition, they are a great asset for marketing teams and the creation and management of marketing campaigns. As part of our digital marketing services, Ulin Consulting has partnered with Apollo to serve our own clients better.