In today’s digital age, social media has become a big part of our everyday lives that we use in order to find new information and research new products. Launching a new company or product is getting harder and harder with the increase in competition and with how easily accessible things are now. However, launching with a comprehensive social media campaign can make a massive difference in regard to the reach of your product and can help engage and attract new potential customers.
From creating content to scheduling and building awareness, a social media campaign requires planning and consideration. Based on a recent study, there are more than 3.96 billion social media users worldwide, with an average adult spending almost 95 minutes a day using social media. So if you are in the process of ironing out your product launch strategy, then below are 7 tips to launch a new product on social media.
7 tips to launch a new product on social media
Keeping the content emotional!
While you get ready to launch your new product, try to spend time focusing on making your content emotional. To do so, you need to know your audience and should be able to identify their needs. If you have a young target market and are fulfilling a basic need, try taking on a humorous tone in your marketing to create the most buzz around your product. Invest in finding ways to create positive emotions with your content. Remember that the more that you can get your potential customer to relate with your offering the more likely the customer is to buy.
Design a teaser campaign
Teaser campaigns offer glimpses of your product and information to serve as clues, which builds excitement and expectations among customers before your product launch. This way, when the big day comes, users are excited about your product and ready to buy it. One great example was Coldplay’s Twitter teaser campaign in 2014. The band hid the lyrics to the songs on the new album in libraries across nine different countries and then built anticipation for the album’s release by managing the hunt with promotional social media teaser posts.
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Designating a hashtag
Hashtags offer two-fold benefits to any brand campaign, especially when you are about to launch a new product. They reinforce your brand identity and allow users to discover and share launch-related posts easily. Not only this but using hashtags make it easy to categorize your product and ensures that any piece of content or information that you put out or your users do, is easily accessible and collected in one place. These come in super handy around a product’s launch. Because hashtags piece your content together, it makes it easy for customers to learn more about your product with just a few clicks. Not only this, but users can also share information and point others to this precious pool of info by just including them, making spreading the word simple.
Remember! As you get ready to launch, carefully consider these tips to launch a new product on social media and what your product’s hashtag is going to be! Make sure they are uniquely tied to your product while being as easy and simple as possible. Avoid long strings of words and use words that are easy to spell.
Partner up with social media influencers
Partnering up with social media influencers during your product launch is another great tip (from our list of tips to launch a new product on social media) to launch your new product on social media successfully. Doing so allows your brand to tap into the influencer’s followers and create a presence for your product at a local level. For instance, you can leverage Instagram by allowing Instagram influencers to take over for a few days while taking over your content and cross-promoting your product. Another great idea to use social media influencers, especially bloggers, is to get an exclusive first pass on your newly launched product and get them to review and promote it.
Try finding influencers who are well respected in your field and partner up with them. Using influencers with an already established follower base adds a layer of authenticity to your brand, making it more relatable to your potential customers.
Try not to reveal too much!
Often, marketers get carried away and make the mistake of revealing too much information about the product before the launch. But then what’s the big reveal?
Instead of falling into the trap, try focusing on building anticipation and creating suspense about your product offerings here and there. We have all seen that trick working so well with movie trailers. How, within a short span of a minute or two, producers end up disclosing just enough to get the people excited without revealing any major twists. The same is the case with social media; drop hints, and create hype but make sure to reserve something exciting for the actual social media launch.
Post Constantly and Regularly
The social media platform is one place that never goes on vacation. To successfully utilize it, try to create and maintain a steady stream of posts about your product both before and after the launch. After all, you will want to build a place in your users’ minds and strive to maintain it so that they don’t end up forgetting about your product. So spend some time creating a social calendar for your product and decide what kind of post you will be posting every week. Once you have your calendar ready, focus on developing visuals and copy for them. From creating quizzes to blog posts or even holding online contests planning to launch your product, this way allows you to create engaging and extended campaigns.
Make sure to leverage all of your channels.
While launching a new product to seek the attention of today’s savvy customers, one must bear in mind that your customers will want to be communicated with where they want to receive information. These 7 tips to launch a new product on social media will help. So if you limit the launch to just an event or a single platform, chances are that you will most probably end up missing your customer. Instead, try to engage your customers by making it easy for them to learn about your new product by creating a central hub and then sharing all the necessary information across different channels or platforms. Remember! While you do this, you must also have your team ready to answer questions across all channels.
7 Tips to Launch a New Product on Social Media