Did you know that 85% of the Fortune 500 companies that outshined everyone else in the US during the 1950s are long gone and forgotten?

This is primarily due to their failure to evolve with the changing landscape, adapt and innovate for the future. Even if they were great at marketing their services and products, it was useless if they couldn’t understand and solve their customers’ needs.

In today’s digital era, technologies from GPS systems to social media and even artificial intelligence have completely changed how businesses used to operate twenty years ago, making it almost unrecognizable. As if dealing with such turbulent times wasn’t enough, doing everything that needs to be done just to keep your business afloat has no doubt become challenging and overwhelming. As if this wasn’t sufficient, acquiring new clients to expand your business and boost your revenue is another battle altogether. 

However, just like with everything else, how we market our business and products must also change in order to stand tall in such competitive times. Today, to win more clients, businesses need to reach out and acquire assistance from professionalswho understand and are equipped with targeting, specific, and personalized marketing campaigns while executing them with an intimate understanding of your audience.

Calling in the experts!

Are you engaged in the service industry as a plumbing company or an HVAC? Has your business begun its digital transformation, and are you equipped to track and measure your digital footprint? If not, it’s only a matter of time before your marketing campaign starts to crash and burn.

So before anything else, the first thing you must do is subscribe to business software as a service (SaaS) like Social Pilot. Having a business management SaaS by your corner, you can put all the tools in place to scale your business with ease as well as integrate with various platforms where you want to communicate with your audience.

Leveraging the power of social media

Today, knowing how to leverage social media properly and expand your brand reach on all social platforms is a massive advantage to any business. Irrespective of your size, stature, or nature of business, it is imperative that you know your target audience and plan and execute an integrated social media marketing campaign that directly speaks to them. You must also be able to measure the results of this activity so that you can keep tweaking it till you get the desired results. Learning from past experiences and experimenting till you get it right is one way to go about it!

If done correctly, engaging in social media marketing can boost your business by:

• Increasing awareness, recognition amongst customers, and even promoting brand loyalty due to its massive reach
• Improve the overall customer experience by using the social media accounts as customer portals
• Increased rate of conversion since building trust and engaging with prospective clients is far easier on social media alongside selling your products and services.
• Growth in website traffic by encouraging your social media users to click on booking an appointment or a free trialor even a demo

Underestimating the power of search engine optimization (SEO)

One of the biggest mistakes businesses make when trying to make the digital transition all by themselves without any help from the experts in building a website and expecting to bring home the sales. Today, social media is no less than an ocean where you can’t just expect people to find you without any effort from your end. To do this, professional teams work day and night on optimizing your website (SEO) so that your customers can find you online. No doubt, search engine optimization is one of the foundations of a digital marketing campaign. Just remember! Search engine optimizing your website is an art that cannot be accomplished overnight; the results can take a while to be seen.

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Invest in the art of curated content

Content curation is another great feature offering promising results and helps boost your marketing campaign. When done correctly, customers start to see you as the leader in the industry, and as a result, they are more likely to purchase your products and services. Not only this, but B2B businesses can even use their curated content on social platforms like Instagram and Facebook to earn new followers and showcase themselves with viral-worthy posts.

To get the best results, try placing your curated content alongside your created content while mapping them on the content calendar. This allows you to enjoy an overview of the distribution ratio of both contents. Not only this, but it also helps to track whether you have focused enough on your central theme or not.

Underestimating the power of search engine optimization (SEO)

One of the biggest mistakes businesses make when trying to make the digital transition all by themselves without any help from the experts in building a website and expecting to bring home the sales. Today, social media is no less than an ocean where you can’t just expect people to find you without any effort from your end. To do this, professional teams work day and night on optimizing your website (SEO) so that your customers can find you online. No doubt, search engine optimization is one of the foundations of a digital marketing campaign. Just remember! Search engine optimizing your website is an art that cannot be accomplished overnight; the results can take a while to be seen.

Invest in the art of curated content

Content curation is another great feature offering promising results and helps boost your marketing campaign. When done correctly, customers start to see you as the leader in the industry, and as a result, they are more likely to purchase your products and services. Not only this, but B2B businesses can even use their curated content on social platforms like Instagram and Facebook to earn new followers and showcase themselves with viral-worthy posts.

To get the best results, try placing your curated content alongside your created content while mapping them on the content calendar. This allows you to enjoy an overview of the distribution ratio of both contents. Not only this, but it also helps to track whether you have focused enough on your central theme or not.

The bottom line

Nonetheless, the digital revolution is all around us regardless of whether we like it! From choosing a nice cozy restaurant to dine in to finding the best locksmith in the area or even comparing health insurance. The first place we start to look is online! To gain cut through in any market, your business needs to subscribe to result-oriented business software as a service (SaaS). These can help you develop a strong marketing strategy – so why not invest in the digital space where your customers spend most of their time and find the right marketing campaign to win more clients.

Remember! There is no one-size-fits-all marketing strategy. Every marketing plan is as different while being unique. So invest the time in getting to know and understand your customers. Experiment and be creative while communicating with your audience and learning what works to drive conversions and sales. By adapting and innovating, you assure success into the future!