Social Media Marketing for Bloggers. How do it right and drive results!

In this article we’ll explore how you can drive consistent traffic using multiple social media channels and touch points.

Social media is a powerful digital marketing tool for your blog. With now billions of users and multiple ways to market your content, good social media strategies are a must for any blogger in any niche in 2021.

When it comes to social media marketing for bloggers depending on your niche you may find some social media platforms more useful than others.

Considering that my niche is built around entrepreneurs with a focus on freelancing these are the most useful platforms that I have used to build my blog traffic listed in order.

Again, blogs are unique so different platforms may work better depending on your target audience.


Let’s start with Facebook. Facebook has the largest network out all major social media sites with a whopping 2.85 billion users. With a user base of this size this should be your starting point when starting out with any new blog.

As you start off trying to find who your target audience is Facebook is a good place to start and experiment with different types of marketing and outreach.

Outside of your individual profile you have the option of creating a business page. Start by completely filling out your business page profile fully and accurately. Use a logo that represents your brand and a good header to match.

Now that you have your business page how can you increase your brand awareness and drive traffic to your blog?

The first obvious options are sharing your content to your news feed or asking friends to share your content. However you have to expand your audience outside of just your Facebook friends. Let’s take a look at a a few ways you can do this.

Niche Groups

One of the best ways to network, gain exposure, and drive traffic to your blog on Facebook is by joining niche groups.

These are groups with like minded individuals that share and discuss information related to the group topic. You can and should join groups that are specifically geared towards social media marketing for bloggers.

Keep in mind that most quality Facebook groups do not allow you spam your blog. Instead you should engage in discussion and share useful relevant information that provides value to the group members. By doing this you will have plenty of opportunities to inject articles from your blog while not coming across as a spammer.

However, there are plenty of groups that are built for you to spam your blog links and view other blogs in exchange for a view of your blog. This can be a useful way to drive traffic to your blog in the beginning. The only downfall is the quality of traffic isn’t going to be great and as you move forward building your blog QUALITY traffic will be an absolute must.


Facebook Ads are another way of driving traffic to your Facebook page, posts, and blog. The great thing about Facebook Ads is that you can target your specific audience so that only the Facebook users who match your criteria will see your add. This will make your add budget much more efficient.

I would suggest in the beginning you should focus on building your brand and gaining exposure. You can run an effective ad campaign on Facebook with as little as $5/day.

It is good when starting out to experiment with your ads a little to bit too see what works and what doesn’t. You want to keep your cost per engagement relatively low based on your goals. The higher the cost per engagement the less effective our adds are and the less efficient your ad spending becomes.


Using hashtags is a good way to drive organic traffic to your Facebook page. Hashtags on Facebook are far less effective than hashtags on other platforms like Twitter and Instagram.

However, the good thing is that the organic traffic you drive using hashtags is typically of high quality consisting of users that are interested in your content. 

You should be sure to use relevant hashtags in all of your posts. Look to see what hashtags are trending and see if you can implement any of those hashtags into your post.


What are influencers? Oxford defines Influencers as people with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media.

Influencers are typically able to do this due to the high number of followers they have. Contacting an influencer and having them share your page or post can generate a large amount of quality traffic. However, influencers can sometimes be expensive so plan accordingly.




Niche Groups

Similarly to Facebook joining niche groups on LinkedIn are a great way to attract more followers. Like Facebook there are many groups that fit different niches. However, some types of blogs will do better here than others.

Blogs geared towards anything having to with business can generate some great quality traffic this way. At the same time it may be more difficult for a non-business blog to gain as much traction on LinkedIn.


Again, similarly to Facebook, targeted advertising can be used to build your brand and serves as a great way to generate more traffic to your page or site. You’ll have to play around with different budgets and different keywords to find what works for you.

Just like with Facebook your ads will be shown to your target audience and you will get your results based off of your budget. There is no one-size fits all here, you just have continue to experiment until you find what works for your brand.


Unlike Facebook, hashtags on LinkedIn are far more useful for attracting your audience. One of the main differences between hashtags on LinkedIn and other social media platforms is that the hashtags used here are more specific and used to drive more defined audience to your page.

You should use relevant hashtags on all your posts. Hashtags are one the main ways I was able grow my LinkedIn page organically. The traffic will be of higher quality because the people that view your posts or page from searching for hashtags more than likely have a legitimate interest in the topics you are covering.


Just like any other social media platform LinkedIn has it’s influencers too and it operates the same way. Seek out a page with a high number of followers within your niche and send messages inquiring about influencer services.

As with any social media site this another great way to drive traffic to your site. This method can potentially bring a high number of followers within your niche. The downside? Depending on the influencer prices can be quite high and it is something you’ll have to plan to add into your marketing budget.


Pinterest is a social media site that probably not many people think of when they think of ways to drive traffic to your site. However, if used correctly Pinterest can be a very powerful marketing tool.

Create Boards

The first thing that you’ll do after signing up and creating an account on Pinterest is to register a business account. From here you’ll begin posting what are called “boards”. Boards are how you’ll categorize your posts or pins. Create board for the different topics that your site touches on. However, don’t create to many boards at first as you don’t want to spread yourself too thin.

Add Pins

Pins, as mentioned above, are your actual posts that will be added to whatever board you choose. Be sure to correctly categorize your pins. Just like most other social media platforms Pinterest also uses hashtags in the same way. Use relevant hashtags on your pins to drive reach users that may be interested in your content.

Engage With Other Users

One important thing that you should do on Pinterest in order to build your brand on the Pinterest is engage with your followers and other users with similar interests. This is a must in order to sustain your following on the platform.


Like other social media platforms Pinterest offers digital advertising also and it operates similarly to the other platforms mentioned above. Ill be honest, this isn’t something I’ve messed around with much as most of my traffic on Pinterest is organic.



I know that we have mentioned hashtags several times throughout this article. When it comes to Instagram however hashtags are much more important and have more value than arguably any platform we’ve covered. Hashtags are the number one way that users find your posts. So, using hashtags is a must.


Influencers can be found on Instagram too and they operate the same way. In my opinion Instagram is by far the best option for influencer marketing and it is actually something that Instagram is well known for. If I were looking at platforms for influencers I would definitely start with Instagram.

Engage with Audience

As with all other platforms it is always important to engage with your followers.


Instagram offers similar advertising as covered on the other platforms.





When it comes to hashtags Twitter’s only rival here is maybe Instagram. Twitter has always been and continues to be the king of hashtags. Hashtags should always be used on Twitter. Not doing so will cause your post to be seen by far less people. So, using hashtags is an absolute must on every tweet.


Covered several times above. One main ways that influencers help promote brands is through use of retweets. A retweet is when a someone re-shares your content on their feed allowing your content to be seen by all of their followers.

Trending Topics

One way to gain more attention on Twitter is build tweets around trending topics. You can see what is trending on Twitter under the trending sub-header on the homepage and search page.

Tweet Often

Of course your content should always be of decent quality. That said Twitter is more useful if you post multiple times per day. That doesn’t mean you have to spend all day creating content for your twitter account. It just means you should be posting and sharing throughout the day.

It doesn’t even have to be your content. You can share other content or link to curated content. Just be sure you’re not taking credit for someone else’s work. As long as you are providing value to your followers throughout the day you are doing it right.

Other Platforms


Tumblr acts as a mini-blogging site where you can share posts and interact with other users. I have not found much use for Tumblr yet but maybe it can do something for you.


I put YouTube on the bottom here as there are a lot of ways that you can incorporate videos into your marketing strategy. However this isn’t something you’ll probably be doing for a while unless your blog is built around a podcast. This is a a channel I would wait on using until you have more experience running your blog and you are sure of the direction you want to go in.

I wouldn’t recommend YouTube as a go to in social media marketing for bloggers. Unless you are somehow incorporating into your niche.

Final Note

When deciding on the best platforms for your blog I wouldn’t recommend trying to market on all of these channels all at once if you are doing this by yourself. If you do you could spread yourself to thin and/or overwhelm yourself. Set up a presence on all of the platforms listed here by focus on just a couple to drive daily traffic.


Social Media Marketing for Bloggers

Lance Ulin

The 3 Rules of Dealing With a Difficult Client as a Freelancer.

DIFFICULT! There are many issues that may arise when conducting business with a client as a freelancer but what makes a client difficult?

Maybe it is not being on the same page or sharing the same vision up to, maybe its a money dispute, or maybe something much worse like abusiveness or malicious behavior.

Unfortunately with most of today’s freelancing platforms showing a huge amount of bias and favoritism towards clients these kind of issues are becoming all too common.

If you are a freelancer chances are you will deal with a difficult client at some point.

How do you go about dealing with clients like these? Clients that you can not please not matter what, clients that try to demean you, or plain malicious behavior.

What is the correct course of action when dealing with a difficult client as a freelancer?

Rule 1: Stay professional

Maintain Your Reputation

When future prospective clients take a look at your previous history and reviews what will they see? Will they professionalism exemplified and maybe an example of 1 or 2 difficult clients OR will they see you sinking to the same level as those difficult clients?

It is important to maintain your professional image at all costs no matter what the client says or does. Always take the high road. From an outside perspective you will typically come across as the more rational and professional person in the scenario.

Allow the Client to Dig His Own Grave

Give the client a shovel so that he can burry himself. What do we mean by this? Again, it is all about taking the high road and maintaining a high level of professionalism.

Leave your emotions at the door and allow the client to do and say things that destroy his own professional image.

For example lets say a client leaves you a malicious review attacking you, your character, and your ability publicly. A lot of people’s first reaction will be to get combative or defensive.

Do NOT do this.

Instead, acknowledge the clients concerns, apologize for client feeling the way he does, offer an apology for any short comings that occurred within the project, offer a solution, wish the client well, and offer your services should the client need anything else in the future.

This will do 2 things. 1st, it will probably catch the client off guard as he probably expects you to be defensive. 2nd, this will show future clients that it was most likely the client that was the issue  and not the freelancer.

Never Work for Free

This is an easy one. You should never work for free unless of course it is a part of some kind of promotion that you are offering. If a client asks for free work your answer is always “NO”.

If you are using a platform be sure to contact support as this is typical of violation of terms and services for all major freelancing platforms. Flag the client profile and report.

Only Offer a Refund If the Situation Calls for It

If you’ve been freelancing for a while you’ve undoubtedly ran into this scenario before. You’ve put in hours of work completed the job but the client still isn’t satisfied.

You can and should offer to continue to work on the project until it is up to standard.

You should NOT offer a refund or oblige a client’s refund request.

So when do you give a refund? There mainly 2 scenarios that come to mind.

  1. When you legitimately made a mistake and it cost your client time and money
  2. When you don’t perform part or all of the projected duties but still get paid for it

Offer an Explanation to New Clients Only If Asked

New clients may not even ask about situations with a tough client or two. However, if they do go ahead and explain the situation fully and honestly.

As long as you are following the 1st rule the client should still see you in a good light if he is interested in hiring you.

It may also be a good idea to leave an explanation in your response to the review in question for future clients. Leave your response and then at the bottom you could write something like “Attention Prospective Clients” then offer a short concise explanation.

Rule 2: Offer a solution

Don’t Be Difficult Yourself

I know this article is all about dealing with difficult clients but you yourself shouldn’t be either. There are some things as a freelancer you just don’t do. You don’t work for free or offer a refund unless your dealing with those scenarios outlined above.


Another thing you don’t do is avoid or deny simple requests from your client. You want to try to be as supportive of the clients project as you possibly can while still operating your business.

Offer to Work With the Client on a Reasonable Solution

If the client is upset or unsatisfied try to come up with a solution.

Consult the client and get a feel for the why exactly the client isn’t happy. Offer to fix the issues if possible. If this issue is something outside your professional scope offer to refer the client to someone who can resolve the issue.

Stick to Your Principles

Let’s go over those again:

  • be professional at all times
  • maintain your reputation
  • don’t come across as defensive or combative
  • acknowledge the clients concerns
  • offer solutions within reason
  • do NOT work for free
  • offer a refund only under specific circumstances
  • offer an honest explanation if new client brings up situation

As long as you stick to the outline above you should be able to deal with difficult clients, keep your money, and earn new clients without issue.

Offer a Small or Partial Refund

Ok, I am going to be a bit of a hypocrite here. I know that I’ve been stating over and over again DO not offer a refund.

However, there is a time when you can do this only if you absolutely have to. If it is some kind of review that is just going destroy you perhaps from a long term client and it will destroy your chances of earning new clients then it might be time to play “lets make a deal”.

At that point you’ll have to weigh the risks of going this route.

Go Your Separate Ways

If all else fails sometimes it is just best to end the engagement.

When going this route it is important to use some tact.

Again, acknowledge the clients concerns and offer an apology.

Refer someone else to the client and wish the client much success on his project. Sometimes it is better to just get out of the project as soon as you can if you realize you’re dealing a difficult client and in my opinion the best way to soften the blow to the client is to offload the client to someone else who is maybe willing to take on the project.

Rule 3: Use a mediator

Sometimes when dealing with difficult clients a scenario comes up where you just can’t reach a solution with a client. In this case it is a good idea to use a mediator of some kind. By doing this you are bringing in someone with an outside perspective that help bridge the gap between you and your client.

We will explore some mediator options below.

Platform Support

If you are using a freelancing platform you can reach out to the support team to mediate. They’ll get involved with your dispute and they will try to help reach a solution.

However, keep in mind that platform support will typically heavily favor the client. So, as a freelancer this isn’t always the best move.


So, if you don’t know what an arbitrator is it is an independent person or body officially appointed to settle a dispute. Freelancing platforms can refer you to independent arbitrators if they can not resolve your situation or you can reach out to one on your own.

However, keep in mind the fees for arbitration can sometimes be costly.

Get a 3rd Party Perspective

Outside of arbitrators there are plenty of 3rd parties you can through to help you settle a dispute with a client.

If you go this route be sure to check out the trustworthiness of your 3rd party source.

Know Your Rights

Arm yourself with knowledge. Know your rights as a freelance as defined by law.

If you use a platform make sure you read up on the platfrom’s rules and policies.

You should be using some kind of time tracker in order to defend yourself in these disputes.

Contact a Lawyer

If everything else has failed but the client is still seeking to take money from you or if the client is trying to defame you then a lawyer maybe your only route. The odds are you won’t have a case but you never know. This should only be used as a last resort.

a final note

The vast majority of clients you run into on platform or off-platform are usually good people just looking for help in building their projects.

It is not common to run into the clients we discussed on this post.

However, if you do run into a bad client hopefully this post will serve as guide on how to go about handling the situation so that you are still in good standing with future prospective clients.

Stick to The 3 Rules of Dealing With a Difficult Client as a Freelancer and you will successfully handle any freelance dispute that comes your way.

The 3 Rules of Dealing With a Difficult Client as a Freelancer.

– Lance Ulin

What is “lead generation”? Why is it vital to driving sales?

Wikipedia defines lead generation in marketing practices the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads.

For our purposes we will be exploring a couple different types of lead generation including prospecting and list building. We’ll take an in depth in dive in how you should go about finding prospects and locating necessary information.

“You are out of business if you do not have a prospect”

– Zig Ziglar


Google Sheets

This is typically the starting point for all lead generation campaigns.

Opening a new google sheet is as simple as typing “google sheets” into google search. Start with a blank sheet so that you can set up your columns after you decide which data you will include.

The great thing about Google Sheets is that it is an easy and free way to store your contact until you’re ready to migrate to a CRM and even then Google Sheets still have their place.

Another useful function Google Sheets can preform is that it can continue to manage contact information of prospects you have not yet added to your funnel yet while you reserve your CRM for all of your leads that have made it into your funnel.

Setting Your Criteria

Before you perform any searches or input any data you need have a criteria by which to score your prospects to ensure you are sourcing leads that fit your project.

For instance, maybe you are need companies that are only a certain niche, say AI or Machine Learning for example. Let’s also say you need companies that are financially strong in either they are receiving large amounts of funding or have a lot of revenue. Now lets say you need to specifically target C-suite decision makers for your project.

Now you have a criteria to go off of and you have a way of determining which prospects to pursue. This will also come in handy later when deciding on what tools to use.

After you have a defined criteria you then need to know what pieces of data you’ll be collecting.

The most common data collected when prospecting is:

  • Date
  • Company
  • Location
  • Website
  • Contact Name
  • Title
  • Email
  • LinkedIn
  • Outreach Status
  • Notes

Now you are ready to move on to setting up your tool selection to begin collecting your data.

data collection/Tools

Now that you are ready to begin collecting your data you need to know what tools work best to collect each piece of information.

We’ll use the example above of the different data columns you’ll list on your Google Sheet.


-Pretty straight forward, look at your calendar or your phone and add the date


-This is the first piece of information you should be looking at

-If you need resources for finding lots of similar companies I recommend business directories

-Here are a few major and reliable directories:

  • Crunchbase
  • Zoominfo
  • Rocketreach
  • Owler
  • CraftCo


-In some cases you may need to find all locations of a given company

-Here are the most reliable resources for this:

  • explore the companies website, usually listed under “contact us” or “about”
  • CraftCo usually has all locations listed
  • check the comapny’s LinkedIn page on the “about” tab
  • Google: “company name” locations

-If you happen to come across conflicting information the company website should be your first resource


-You shouldn’t have any problem finding a company website

-If for whatever reason you are having issues locating the website:

  • Find the company on a directory, the website should be listed there
  • Locate the company page on LinkedIn, the website will be listed under the “About” tab

Contact Name:

-In order to locate a prospect name you must already have a job title in mind

-For the example of above we used c-suite executives like CEO, COO, CTO, CMO, CFO, ect

-Tool = LinkedIn Sales Navigator

  • open and login to Sales Navigator
  • preform a search using your selected job title and defined criteria
  • you’ll now see thousands of matching profiles nearly all which could be qualified leads


-If you can’t tell if a prospect title matches your target title click on the profile and check status

-Keep in mind that some titles are interchangeable or almost identical

-If you are unsure of a specific job title consult Google


-This one kind of depends on job title

-For our example we are tracking down decision makers

-Tool =

  • start by typing the website into search bar on the home page
  • a list of suggested emails will populate
  • enter the name of your contact into the smaller search bar that now appears
  • an email will display with either a colored dot or a green checkmark
  • green checkmark = email is correct and verified, simply copy and pate into your sheet
  • colored dot = email is likely a match but can’t be verified

-What to do if can’t verify or find an email

-In the event does not return a matching email with a green check there are 2 other scenarios that occur.

  1. found a likely match but can’t verify the email
  2. failed to return any results

-In the case that can’t verify email

  • copy the likely email and paste into’s email verifier
  • will either verify and confirm the email as valid or it will show “accept all”
  • “accept all” means the domain accepts any combination therefore it can’t be verified
  • copy and paste the email into Google and use quotes to seeif anything turns up
  • as a last ditch effort you can try manually sending a msg to the likely email


list building/scrubbing

And what is list building? A simple yet accurate definition would be that list building is a process of developing a database of prospects who would be interested in the kind of products or services that your business offers.

I’m sure that some people will relate list scrubbing to email lists only but it can be applied to any list you need to maintain.

For our purposes list scrubbing would be more closely defined as an audit to your list where you go through and throw out old or outdated information and update your list with current correct information.

It is important that all your data be organized, uniform, and accurate. This makes the process of uploading your lists into your CRM much easier and contacts in your CRM are so much more important than contacts on your Google Sheet.

Essentially when you add contacts into your CRM you are adding prospects into your funnel and thus changing the status of a prospect to lead. However, this is done after you have performed some kind of initial outreach to the prospect and marked the prospect as an MQL (marketing qualified lead) meaning the prospect matches your criteria and they are now aware of you.

and with that…

I will touch more on CRMs, funnels, outreach, segmentation, and automation in the next article!

Stay tuned…


Lance Ulin

Let’s CEO




IMAGINE. traveling the world, being your own boss, and setting your own hours…

This could be and should be YOU.

I left my 9 to 5 prison called “retail management” and became a successful freelancer. I left everything behind, packed a backpack, took what little money I had in my account, and headed for Mexico. BUT I won’t get into my personal stuff here. I’m doing that in a separate blog series on Medium here. Instead I’ll focus solely on how I started and made my freelancing career a success and how you can too.

“Hard work without direction is a difficult waste of time”

– Anonymous

assessing your situation

Is it worth it for me?

When it comes to pursuing freelancing you have to ask yourself “are you willing to take risks?”.

Does the thought of the potential initial pay cut and uncertain job prospects give you anxiety?

For better or worse that is the nature of freelance work. You have to compare the pros and cons. If you have a full pipeline of clients then the limitations seem endless. On the other hand…             What if you can’t find clients? What if potential clients turn you down due to lack of experience?

Freelancing after all is competitive and clients want the best talent at the best rates. Even though lucky for us freelancers those “best rates” are still typically significantly higher than what you would see in the job market for the same role.

So if you’ve come to the conclusion that the potential rewards of higher pay rates, making your own schedule, traveling the world, and working from anywhere is worth it


you have decided you are willing to take on the potential risks to reap incredible rewards that can potentially come with freelancing and being an entrepreneur then keep reading…                            

Platform vs off-platform

Freelance platforms or self prospecting

When starting out on freelancing career there will be two paths you can take.

You can use a freelancing platform.

Freelance platforms help companies find and hire independent professionals for temporary job roles or special projects. These platforms offer a marketplace for businesses to browse profiles of freelancer candidates based on skills, experience, location, or other criteria.

Platforms include:

  • Upwork
  • PeoplePerHour
  • Toptal
  • Freelancer
  • Guru

(I don’t consider Fiverr a serious platform)

The benefits of a platform:

– clients and projects are compiled in one place

– filters to help narrow down clients and projects

– prospecting is essentially set up for you

– big networks and typically lots of opportunities

– can act as a mediator for freelancers and clients


The drawbacks of platform:

– typically lots of fees involved

– support tends to favor clients

– tough to get your first project

– no or little control over billing clients


You can self prospect.

By “self prospecting” I mean prospecting which consists of identifying potential customers, aka prospects. The goal of prospecting is to develop a database of likely customers and then systematically communicate with them in the hopes of converting them from potential customer to current customer.

There are many different ways you can go about self prospecting.


The benefits include:

– no fees

– full control over contract with client

– an absolute must when running an agency

The drawbacks include:

– using most of free time prospecting

– no support

– much less chance landing an initial client

– not much benefit for a solo freelancer

getting set up

Building a professional online presence

The first step is choosing a platform. We’ve established self prospecting is for seasoned freelancers so I’ll save that for another article.

I highly recommend Upwork to get started as it has a huge network, a broad range of clients and projects, and support.

After you’ve chose your platform its time to sign up for an account and setup a profile. It is very important to complete your profile fully. Be sure to write professionally and emphasize your strengths.

If you are like I was and don’t have a readily identifiable niche there are projects you can take on which require little experience like cold calling.

Keep in mind you may only stat off making 10-12/hr cold calling but you can increase your rates up to 30+/hr for same kinds of projects as you increase your experience.

As you go a long you may notice a trend in desirable skills in the projects that are posted. A lot of what I and many freelancers have learned is self taught. Don’t be afraid to hit up Coursea or Udemy in your free time.

A useful skill you can learn to branch out from cold calling is “lead generation”. There are tons of articles and courses on the web that can easily teach you the ins and outs of lead generation within a couple weeks.

Once you have discovered what your niche is you need to really sell yourself on your profile.    You should have a professional headshot. You should have a professional looking profile that sells clients on what you can offer them. It is a good idea to get a professional resume design too.

Once you are all set up it is then time to start bidding on projects!


bidding on projects

Winning your first client

Now you will start submitting bids and cover letters to potential clients. On your chosen platform you should customize your feed filters to show only the types of contracts you wan to bid on.

After opening a project you will see the project description and you have button that will allow you to submit a proposal.

A PROPOSAL includes your cover letter, your proposed hourly or fixed rate, and answers to any additional listed questions.

TIP: It is a good idea to bid low in order to win your first project. As you successfully complete more projects you will be able to continuously raise your rate.

Submit lots of proposals to projects that fall into your niche. Remember that it is a numbers game so the more projects you submit proposals to the more likely you are to get interviews.

Again, it is a good idea to line up a lot of interviews not just because it increases your odds of getting a contract but also because a lot of times clients may only start you at 10 hours/week.

Therefore it is good practice to keep multiple clients if you want to freelance fulltime. Initially you may want to take on 3 or 4 clients but as you build relationships with clients they will gradually increase your hours. So eventually you may be working fulltime with just 1 or 2 clients.

When you are first starting out freelancing on any platform persistence is key. Submit as many proposals as you possibly can. Think of freelancing as a snowball rolling downhill. The more projects you pick up the more momentum you gain the easier things become.


client relationships

Maintain your clients and build your pipeline

Building and maintaining client relationships is important across any industry. It is how we keep the business we have and how we continue to build our business going forward.

When it comes to freelancing on platform it is exceptionally crucial.

The strength of your client relationships ultimately determines the length of your engagement, if you get repeat business, referrals, potential references, and your profile feedback.

If you can’t keep your clients happy you will have a very tough time maintaining a full workload.

Mot importantly however is your profile feedback. If clients are constantly leaving bad feedback on your profile it will hurt your standing with the platform and your future contract prospects.

However, if you are taking care of your clients and delivering results your clients will reward you with positive feedback. This helps your standing on the platform, improves your reputation, leads to big increases in landing contracts, and will lead to you to being invited to apply for projects.

Invitations: These are sent out to from either clients or talent specialists on the platform. Only the best freelancers in their given niche are invited to apply on contracts. Being invited to project strongly increases the likelihood of receiving a contract.

Remember, taking care of your clients and ensuring that they are happy can sometimes prove more useful than the results you deliver. If a client likes you on a personal level and you have a great relationship you open yourself to so many more opportunities.


the next steps

How far can you take your freelancing venture

You can take this entrepreneurial journey as far as you want to take it. There is no set roadmap for what you an do after you’ve established yourself as a freelancer.

The skills you learn along the way and the experience you gain becomes invaluable. The clients you work with and references and relationships you can obtain from freelancing can continue to help you throughout the entirety of your career.

For me personally, the next step was building an agency “Ulin Consulting”. An agency geared toward helping independent freelancers gain more work and higher rates.

Next, I set up this blog “Let’s CEO”.  I set up this blog as a site for entrepreneurs to share information and network.

I am currently in the middle of writing an entrepreneur themed eBook which will be advertised and sold across all of my websites.

Freelancing is a great way for prospective entrepreneurs to gain experience but I view it as only a “foot-in-the-door” opportunity for entrepreneurs. Realistically freelancing alone isn’t going to make you a millionaire. At most you may be able to turn it into a 6 figure venture but only barely.

Instead, freelancing should be thought of as ONE aspect of your money making ventures. ONE of many income streams.


– Lance



Unleash the full potential of your marketing campaigns by utilizing a comprehensive email marketing strategy!

Try our recommended products for email marketing!

ConvertKIt  »   GetResponse  »   Aweber

The pace of innovation and the number of resources available to marketers today is nothing short of incredible.

An astounding 1,876 companies across 43 different marketing categories, including SEO, social, video marketing, sales enablement, mobile analytics, and dozens more exist according to VentureBeat.

What’s more, many of the categories didn’t exist in the report just one year earlier.

But just one category continues to perform well year after year: email marketing.

WHAT IS email marketing

Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services.

It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts.

It can also play a pivotal role in your marketing strategy with lead generation, brand awareness, building relationships or keeping customers engaged between purchases through different types of marketing emails.

the importance of email marketing

Email is a big part of our lives as professionals, individuals, and, yes, even consumers. Think about this, how many people do you know without an email address? There’s a good chance that you can count these people on one hand.

According to Radicati Group, more than half of the world’s population uses email as of 2019. And this number is expected to increase up to more than 4.3 billion by 2023.

Data from Pew Research also shows that 92% of adults in the United States use email. And, 61% of these email users are checking and sending emails on an average day. This presents a great opportunity for businesses of all sizes to reach their target market, no matter what their audience looks like.

By adding email marketing to their list of digital marketing strategy, businesses can improve their reach and visibility. Thus, allowing them to engage and convert more leads consistently.

Not only does email marketing allow you to take advantage of the prospect of reaching a large group of people… …but this medium can also offer benefits that other digital marketing tactics can’t provide.

Email marketing allows you to personalize your messaging and tailor messages based on customer actions. You can also segment your audiences to ensure that the right leads are getting the most impactful information at the most effective times.

Perhaps one of the greatest reasons why email marketing is so important is that your competitors are using it. In fact, Marketing Land reports that of the 1.45 million emails sent per month, 1.38 million of these emails are sent by U.S. companies.

Here’s another interesting figure, 85% of Gen Z say that they prefer to use email over other modes of communication. And this percentage will definitely grow once they start having jobs. This means that if you want to remain competitive in the digital marketplace, you need to start using email marketing to reach your audience.

history of email marketing


how it works

Sign up for an email marketing tool

Email marketing is a process can be fully automated with the help of a good email marketing tool. If you try to use your personal account to email hundreds of people and manually keep track of the results won’t work, so your first step is to select which platform to use.
An email marketing platform will help you to:
Create an email list Add users to your list using a number of methods
Send emails to your audience
Provide you with reports on how many people open your emails and interact with them
Provide you with different options to segment your audience based on specified criteria
Create retargeting audiences on Facebook based on your email list
Automate various email marketing tasks such as sending a welcome email to your subscribers
Make sales directly from an email message
Create email funnels to redirect users to pages/products/actions you want them to take
The most popular email marketing tools to consider are:
Hint: I’m using ConvertKit for the last 10 years for all my email marketing needs. It’s a complete platform with great features and it’s a leader in email marketing software.

Create an email marketing strategy

As with any type of digital marketing campaign, the first thing to do is to create a strategy.

Having an email marketing strategy in place before running any campaigns will help you to:

Decide how email marketing will be used in conjunction with the other online marketing campaigns you’ll be running Decide which email marketing platform to use and figure out your monthly costs

Decide on the strategies to use to grow your email list

Decide when to use automation and what kind of messages to send and when

Have the right reporting mechanisms in place to measure the effectiveness of your email campaigns

Build your email lists

For email marketing to work, you need to have a BIG list of active subscribers so the most important task in your strategy should be how to grow your email list.

As mentioned above, it’s not only a matter of adding random people to your list but people who manually registered to receive your emails.

Growing and maintaining an email list is tricky but with the right approach and tools, it can a valuable asset for your business.

The best ways to increase your email subscribers are:

Publish great content on your site – if your content is not what users want, whatever technique you use, it won’t help you get more subscribers.

If, on the other hand, your content provides value to users, your email list will grow faster.

Give them incentives – Free eBooks, trial offers, and other ‘gifts’ are great incentives to offer to users in return for their email address.

Make it easy to subscribe – Having the position of your signup buttons in places that users can easily spot (on both desktop and mobile), will make a difference to the number of people that can sign up for your emails.

Automate your tasks

Email marketing automation is a strategy that sees marketers send triggered or timed promotional emails to subscribers on their mailing list. It enables online marketers to send out personalized messages to both prospects and customers on a schedule or when specific conditions are met.

One of the biggest benefits of email marketing is that it’s a process that can be fully automated.

When we refer to email marketing automation, we mean sending targeted emails to your users based on the actions they take when they receive your emails or actions they perform on your site.

The most common email automation tasks are:

Welcome emails – Sending a welcome email to users as soon as they subscribe to your list

Email campaigns – Sending them a series of emails (replicating a sales funnel)

Abandon cart emails – Sending emails to website visitors that added a product to their shopping cart but did not checkout

Cross-selling / Upselling – Suggest products to customers based on their purchase history

Review/Feedback forms – requesting feedback/reviews from customers X days after they made a purchase

A final word on email marketing

Monitor and improve performance with A/B testing.

Clean up and maintain your email lists.

Email is used by 50% of the world’s population.


ConvertKIt  »   GetResponse  »   Aweber

Let’s CEO LLC all rights reserved

what is seo?

When learning anything for the first time it is best to start with the basics. First, what is SEO? Wikipedia defines SEO as:

“Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.”

However, there is so much more to SEO as we will explore in this article.

more on Wikipedia here

search engine optimization

The purpose of SEO is to increase the quantity and quality of inbound traffic to your website. It is beneficial to both the consumer and business because it connects searchers with content that is most relevant to them. The goal is to rank as high as possible in a search engines index.

Rankings in SEO refers to a website’s position in the search engine results page. There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page.

The most used search engine in the world today is Google for purposes of this article we will be referencing SEO in how it relates primarily to Google Search.

As mentioned above there are many factors which impact your SEO and thus your index ranking for Google Search.

Learn SEO online at Coursea offered by UC Davis

relevant quality content

One of the most important things to keep in mind when considering SEO is the quality of your content. Is your content relevant to your audience and does it provide your readers/users with value? Make sure you are creating content with your audience in mind.

It is important to create content that appeals to the interests of your target market or answers their questions. Not all posts need to be about your product or service, but they all should be industry related. Assert yourself and your company as an expert in your industry by writing SEO-friendly content that is interesting and informative and do it better than your competition.

Learn more about creating content and content strategy through Coursea offered by Northwestern

store your content in one place

Try to keep all your content primarily in one place. In order to get the credit and traffic your website deserves it is best to keep your original content under your own domain name. That means if you have a blog opt out of hosting with WordPress or Blogger and host the blog in a subfolder on your own domain (ie: ). Any time you have an opportunity to showcase other forms of original content like videos, infographics or whitepapers, make sure to also embed them onto your website as well and share from there.

Create eye catching headlines

Create eye-popping, attention grabbing headlines to pull your audiences in. You have a very short amount of text to make a very big impression and most studies show that the average attention span of site visitor to be approximately 7 seconds.

So, don’t underestimate the power of an effective headline!

Write headlines that are clear, interesting and make use of rich keywords. In addition to a great headline, also make sure your meta descriptions are interesting and further elaborate on the topic of your article. Keep in mind that your title and meta description are what show up in the search results, so make them count.

Keywords are critical

Try to build around keywords and longtail phrases. In order to utilize a keyword or phrase successfully you should first do some research on keywords and phrases and there are many online tools that you can use for this including Google’s keyword planner, Keywordtool IO, and Word Tracker. Use relevant, keywords and longtail phrases in your headlines as well as throughout your content to let both your readers and the search engines know what your post is about. But beware, too many keywords will not only turn off your readers but can result in search engine penalties for keyword stuffing. Use keywords thoughtfully and sparingly, sticking to a more natural feel. In addition to using keywords throughout the body of your post, take advantage blog tags by tagging a few relevant keywords for each post; most general blogs have tagging capabilities already built in.

Perform keyword research with Google here

structure your content

Structure your posts and save outlines that you create. Remember it is not only what you are saying but how you are saying it. How you deliver your content is important. The contents of your post may be great but can be easily lost in an unorganized, inefficient format. Breaking your content up into smaller paragraphs with headlines makes for an easy read that will keep your readers engaged. For the search engines, back-end organization is key too. Using proper tag hierarchy when tagging headlines is important to maintain a well-structured article. Well designed outlines can be reused and quickly deployed.

utilize photos and graphics

Be sure to use photos and infographics. This ties back in with structuring your posts and keep your audience’s attention. People are visual. Adding an image along with your blog post can make a big impression. Have a Pinterest account? In addition to promoting your blogs across your other social media channels, posts with images can also be pinned, adding another avenue for traffic to your website.

Create and utilize infographics here

promote content on social media

Promote and mirror your content through social media channels. Social media is a powerful tool that can help increase the reach of your content and promote sharing. Post each new article on social media sites and in forums, using engaging descriptions and a call-to-action. Since the power of social media lies in sharing, it’s also important to have share buttons on each of your blog posts. If you want more control of how your links appear when they’re shared, implementing Twitter Cards for Twitter or Open Graph for Facebook can give your shared links a boost, and may help your click-through rates.

build links to increase your ranking

Build links that connect back to your site. Link building has come a long way since the days of link buying and link farms, but links are still an important ranking factor for SEO. Linking to your own articles or website in your post ensures a link back to your website if your article is picked up by another site. If you get creative with other types of content like infographics and videos, adding an embed code on your site helps to promote content sharing and also adds a link back to the original source. Creating great content helps increase the shareability and the likelihood that other websites will link to it, so aim for quality and avoid “blackhat” techniques that could get your site penalized.

Learn more here

measure performance with analytics

Finally, be sure to continually track your site’s analytics. Stay on top of your SEO content by monitoring your efforts. Google Analytics is an easy and free way to track your page views and the average time spent on a page. Check things like your bounce rate and time on site to get an idea of how users interact with your website after landing on your content. If you see a high drop off in addition to a low average time spent on the page, that’s an indication that your content wasn’t relevant to what they were looking for, or worse, wasn’t interesting. Also, take a look at the number of social interactions to get an idea of the virality of your post. Just looking at these simple metrics can give you a good idea of which content pieces are well-received and liked so that you can replicate that type of content down the road.

Analyze your SEO performance

what is pabbly

Pabbly Subscriptions is a cloud-based accounting solution that caters to small and midsize businesses. It helps users to manage and automate their subscription billing tasks such as accepting one-time and recurring payments, creating and sending invoices, recovering failed payments and transactions and more. Pabbly Subscriptions allows users to create multiple plans and subscriptions for corresponding products and set up several payment gateways to collect payments. The solution supports multiple currencies and helps users to create multiple invoices with custom branding. Users are provided with a central dashboard that provides information on new subscriptions, refunds, canceled subscriptions and more. The API environment enables users to integrate the solution with their existing applications and websites. Pabbly Subscriptions complies with payment card industry data security standards (PCI DSS) and offers services on a monthly subscription basis. Support is offered via email, phone and through an online helpdesk.



from the creator

Pabbly is smart recurring billing software and manages online subscriptions. Pabbly is useful for SaaS companies, Software Sellers, Subscription Service providers and anyone who sells monthly services.” – Some Guy at Pabbly.. probably


pabbly pricing

Starting From: 


Pricing Model:Per Feature
  • Yes, has free trial

  • No free version

Pabbly is available across four pricing plans, outlined below. It also offers a free trial.
Starter: $19/month (billed monthly) or $9/month (billed annually)
Rookie: $37/month (billed monthly) or $17/month (billed annually)
Pro: $57/month (billed monthly) or $29 /month (billed annually)
Advanced: $79/month (billed monthly) or $37/month (billed annually)


Features are displayed in alphabetical order.

  • Cancellation Management
  • Discount Management
  • Dunning Management
  • Enrollments/Onboarding
  • Multi-Currency
  • Multi-Period Recurring Billing
  • Payment Processing
  • Product Catalog
  • Recurring Invoicing
  • Recurring/Subscription Billing
  • Self Service Portal
  • Subscription Plan Management
  • Tax Management
  • Usage Tracking/Analytics


what people are saying

  • “Pabbly ( previously GetMailBolt) , is a great deal, great customer service, and good solution for eblast service.”
  • “I reached out to support via their FB group for help and within an hour they had created the connection for me.”
  • “One of best Email forwarding softwares ever used.”
  • “One thing that i like most is hosted checkout pages which i can use even i dont have any domain or website also.”


read over 30 reviews here

What is ConvertKit?

ConvertKit email marketing software enables you to find your audience, turn them into true fans, and earn a living as a creator. ConvertKit Email Marketing enables creators to build professional and attention grabbing landing pages, forms, and call-to-action buttons complete with case studies guaranteed to increase your traffic conversion. Take control of your newsletter and other email marketing campaigns with ConvertKit’s sleek email designer and template creator. Convertkit better allows you to engage your audience by deploying a professionally built email campaign allowing you to focus on relating your content to your audience. Writing great looking emails full of valuable content helps you build trust and shows your expertise. Once you know your audience and their needs, you have their attention, and you are sending relevant emails about your products and services to the right people at the right time turns the trust you’ve built into sales with ConvertKit.

Build an audience with our free landing pagesBuild emails that convert with our email designerSend the right emails with automation

from the creator

“We exist to help creators earn a living online. A creator can be a blogger to a poet to a podcaster… creators make a living doing work that matters and they make their living online.”

ConvertKit PricingStarting From: 

$29.00 /month
Pricing Model: Per Feature
    • Yes, has free trial

PRICING DETAILS (Provided by Vendor):
Pricing is based on the number of email subscribers.
Some example pricing tiers:
Up to 1000 subscribers: $29 per month – Up to 5000 subscribers: $79 per month – Up to 10000 subscribers: $119 per month – Up to 25000 subscribers: $199 per month – Up to 55000 subscribers: $379 per month – Up to 105000 subscribers: $679 per month

ConvertKit Features

Features are displayed in alphabetical order.

    • AB Testing
    • Analytics/ROI Tracking
    • Auto-Responders
    • CAN SPAM Compliance
    • Customizable CTAs
    • Drip Campaigns
    • Dynamic Content
    • Event Triggered Actions
    • Landing Pages/Web Forms
    • List Management
    • Mobile Optimized Emails
    • Reporting/Analytics
    • Segmentation
    • Subscriber Management
    • Template Management

      • WYSIWYG Editor


what people are saying about convertkit

  • “I love Convertkit, it has been recommended to me by several people and I can 100% see why. It definitely has more to offer than their competitors.”
  • “I have new people signing up on my website so I am very pleased with Convert Kit. It has been easy to implement and I am growing my email list.”
  • “I have found it very easy with nice templates to create some very awesome landing pages. I also have an email sign up link for my website to take people to my freebie/signup.”
  • “It’s easy to set up and easy to get a hang of. It also has some pretty amazing features that makes it the perfect fit for my business.”


read over 120 convertkit reviews here