Month: July 2022

SEO is an essential part of any digital marketing campaign. It is how we get our content in front of people looking for something related to what we offer. It’s something that should be given a lot of time and attention. Besides this, it is also the best way to ensure that we don’t miss out on people who might be looking for something similar and not find us. SEO is a game of constant changes. The key to success is staying up-to-date with the latest SEO trends, making the necessary adjustments in your strategy, and staying ahead of the competition. This blog will help you if you’re unsure about what is SEO.

The ultimate and main goal of SEO is to increase organic search rankings for key terms associated with your product or service, which will drive traffic to your website.

 

It is also important to keep in mind that several other factors help you rank high on the search engine results pages (SERPs). If you’re not getting more organic traffic, it means that someone else is doing a better job of SEO than you.

 

As the Internet evolves, SEO has to evolve as well. So, with that in mind, let’s look at ten remarkable changes you can make to improve your SEO game:

 

1)Quality content & Optimized titles: 

Good range and including keywords in the first 100 words of text on pages should do the trick. (Pro Tip: Add keywords in meta descriptions and URL names!) You should b in your title tags, headings, and content.

 

2) Image op You should be using long-tail keywords optimization: 

Optimize images with ALT tags and captions. The Web page should be very easy to read and look good. The ALT attribute clarifies to search engines that your image is relevant to the text around it. This means that search engines will more likely display your image when the image search is used. The ALT attribute shows the search engine that your image is relevant to the text around it. It’s a small attribute in HTML, but it makes a big difference in the image’s visibility and click-through rate.

 

3) Create valuable content that provides value to the reader:

 Do not forget are targeting your audience’s needs through content and products.

 

4) Use inte Do not forget to update outdated content!rnal links: 

Make it easy for your readers to navigate your site. An internal link, also known as a “deep” or “inbound” link, is an HTML link from one page to another on the same website. When you link to other posts on your blog, it’s internal linking.

 

5) Social media posts:

Make sure you use social media channels to promote your content and business

The correct use of SEO tools paired with the right content can boost organic traffic. Improve your SEO game.

 

6) Mobile-friendly websites: 

Optimize your website for mobile devices so it can be accessed anywhere at any time. The Internet is now accessed from mobile devices such as smartphones, tablets, and phablets at an ever-increasing rate. Building a better website optimized for mobile devices will ensure your business stays at the top of Google’s search results.

 

7) Content updates: 

Update your website with fresh content regularly so search engines can find new information about your company or product(s). Content marketing is a powerful, effective strategy to create your brand or product awareness. Content is the foundation of any online marketing campaign, and it’s essential to search engines that they can find your content. Improve your SEO game.

 

8) Internal linking: 

Include links in blog posts to other posts, products, and services. Use internal links to make it easy and accessible for your readers to navigate your site. When you link to other posts on your blog, it’s internal linking. A blog post is not just a stand-alone piece of content. It is most effective when part of a better content marketing strategy.

 

9) Responsive design: 

A responsive website is a website that automatically adjusts the layout to suit the device being used to view it. This ensures that no matter what device you are viewing the site on, it will be displayed in the best possible way for you.

 

10) Personalization: 

Personalization is the new king. Everyone in today’s era wants a customized piece of product or service. A person who goes to a restaurant will expect the waiter to know his name and preferences, personalization. The same thing goes for online businesses too. To create a great user experience and better conversion rates, you must personalize your website or app.

 

SEO involved getting as many links pointing towards your website as possible, then creating page after page of content. In the past, SEO took a lot of work and time to set up. But, now SEO has evolved into something different. Now, it is necessary to create content that is valuable to users and, at the same time, relevant for the search engines.

Be sure to use these 10 steps to improve your SEO game.

 

Article submitted by:

Adelaide Ferrano- Improve Your SEO Game With These 10 Steps
“”

ADVERTISMENT:

Be Your Own Boss: Your Guide to Self- Employment, Freelancing, Consulting, Online Business, Startups, and More…
-Lance Ulin

Have you ever wanted to escape your seemingly unfullfilling 9 to 5 grind? Maybe you’ve imagined yourself sitting in a large office or working on your laptop from a tropical paradise somewhere. What if you could do that while positioning yourself to where you no longer had to take orders but could instead give them? The aim of this book is to get you out of regular 9 to 5 and to get you on your way to become a successful business owner.

Get expert advice on self-employment, freelancing, consulting, online business, startups, and more—all tailored to the current economic climate—in this new, updated edition of the go-to resource for hopeful entrepreneurs. Get a strong online presence.

Top rated freelancer, startup adviser, and CEO of Ulin Consulting’s brand-new, updated, and expanded edition of his essential handbook, Be Your Own Boss – Your Guide to Self-Employment, Freelancing, Consulting, Online Business, Startups, and More… Using his years of freelancing, entrepreneurial, and consulting experience, Lance Ulin guides you through the process of starting your own business with step-by-step instructions for understanding and marketing your services, prospecting for clients and developing a pipeline, growth and scalability, and maintaining and expanding your business once it’s up and running. He also offers new strategies for digital marketing and ecommerce techniques, customer engagement, selling online, driving traffic and more. Get a strong online presence.

This edition of Be Your Own Boss – Your Guide to Self-Employment, Freelancing, Consulting, Online Business, Startups, and More… can help you create and build your business while providing insights on how to best invest your time (and money) where you need it most in order to succeed in today’s market. Be Your Own Boss provides expert business advice, allowing you to finally follow your dreams and be on your way to becoming your own boss! Improve Your SEO Game With These 10 Steps

 

 

Running a business requires a heavy load of multitasking, and entrepreneurs need constant access to information about operations. As tech innovation expands, business owners have access to ways to simplify processes and improve operations. Consider the following apps every small business owner needs.

6 Apps Every Small Business Owner Needs

  1. For Managing Inventory: Delivrd

If part of your business is distributing tangible products to consumers, you need an app that will help you keep track of inventory. Delivrd allows you to manage the intake, storage, and fulfillment of inventory all from your phone. You save money on labor hours for inventory counting because the system keeps track of how much inventory you have and need at all times by monitoring transactions. It even offers so analytic capabilities by charting sales, specifically tracking the top-selling items to help you make choices about product changes.

 

  1. For Sales: QuickBooks GoPayment

A good point of sale program helps you keep track of online and in-person sales. If you are new to the process, QuickBooks GoPayment is a great place to start. It works best for simple transactions, and it connects directly to your business bank account to allow stability for you and your customers during the payment process. There are fees associated with the services, but you will not find a free POS system.

 

  1. For Managing Projects: Evernote

Project management can be the most exciting and stressful element of your business. Evernote is a project management program that helps you organize tasks, due dates, assignments, and more. You can keep everything in one place and access it from your smartphone wherever you’re located. You can scan images and documents, write notes, and save everything offline. At only $7.99 per month, it’s a great deal.

 

  1. For Collaboration: Skype

Team collaboration and communication are assets to any business, and as a business owner, you can help your team by providing them with a platform to work together from anywhere. Skype became increasingly popular within the last few years because it allows people to work together even when separated. You can create groups and schedule meetings in one place and video chat when you need to talk about a team project. 

 

  1. For Customer Relations: Nimble

Customers generally expect a personal experience when interacting with a company. Research shows that today’s customer expects fast delivery and immediate responses. Nimble helps you organize your sales team and keep in constant contact with customers to better their experience. It’s an easy-to-use program with a fun portal.

 

  1. Apps You Need When Starting Out

Regardless of the type of business you run, Adobe has tools that every business owner needs. There are several that you can use for visual branding efforts — for example, design a logo online quickly with a free online app.

 

Keep all your basic business apps readily available as well. For example, social media apps allow you to bounce back and forth between business and personal profiles so you can keep up with your social media interactions. Keep your bank app on your phone as well so you can always access your accounts. Finally, keep up with what people are saying about you online with Yelp and other review sites.

 

Part of your job as a business owner is to keep up with the changes made to technology over time. These apps every small business owner needs are great for now, but something new will eventually come along. Keep up and you’ll stay ahead of the competition.

 

Article submitted by:

Elijah Dawson- 6 Apps Every Small Business Owner Needs
“”

ADVERTISMENT:

Be Your Own Boss: Your Guide to Self- Employment, Freelancing, Consulting, Online Business, Startups, and More…
-Lance Ulin

Have you ever wanted to escape your seemingly unfullfilling 9 to 5 grind? Maybe you’ve imagined yourself sitting in a large office or working on your laptop from a tropical paradise somewhere. What if you could do that while positioning yourself to where you no longer had to take orders but could instead give them? The aim of this book is to get you out of regular 9 to 5 and to get you on your way to become a successful business owner.

Get expert advice on self-employment, freelancing, consulting, online business, startups, and more—all tailored to the current economic climate—in this new, updated edition of the go-to resource for hopeful entrepreneurs. Get a strong online presence.

Top rated freelancer, startup adviser, and CEO of Ulin Consulting’s brand-new, updated, and expanded edition of his essential handbook, Be Your Own Boss – Your Guide to Self-Employment, Freelancing, Consulting, Online Business, Startups, and More… Using his years of freelancing, entrepreneurial, and consulting experience, Lance Ulin guides you through the process of starting your own business with step-by-step instructions for understanding and marketing your services, prospecting for clients and developing a pipeline, growth and scalability, and maintaining and expanding your business once it’s up and running. He also offers new strategies for digital marketing and ecommerce techniques, customer engagement, selling online, driving traffic and more. Get a strong online presence.

This edition of Be Your Own Boss – Your Guide to Self-Employment, Freelancing, Consulting, Online Business, Startups, and More… can help you create and build your business while providing insights on how to best invest your time (and money) where you need it most in order to succeed in today’s market. Be Your Own Boss provides expert business advice, allowing you to finally follow your dreams and be on your way to becoming your own boss! 6 Apps Every Small Business Owner Needs

 

The importance of data analytics. Data analytics is a powerful tool for businesses that learn how to use it well. As reported by Keboola, data-driven organizations are 19 times more likely to make profits and retain customers at a rate 6 times higher than competitors. In this article by Let’s CEO, we focus on three core business areas where data analytics should be implemented and utilized on a daily basis.

 

 

Risk Management

 

Running a business in the free market exposes one to numerous risks such as inflation, creation of new technologies, the emergence of new competitors, etc. But, the risk of cyber threats stands out for businesses of all sizes. What is a cyber threat? It is the possibility of your business being targeted by malicious attacks by hackers which can cripple core systems, lead to data theft and negatively impact revenue.

 

The importance of data analytics can play a prominent role in safeguarding your business from cyber threats in the following ways:

 

  • Machine learning algorithms can be used to analyze the performance data of your networks, and servers to create a baseline that represents a benchmark for optimal performance. A notable drop in these levels can point to an anomaly in the system representing a cyber threat. For instance, your website traffic may drop steeply, or network speeds could be slower than usual.

 

  • Artificial Intelligence can be used as a real-time threat detection system as well. Analyzing user data on your network can highlight potentially harmful actions and issue a timely alert. This safeguards the business from insider threats or negligence.

 

In addition to these preventive measures, having a recovery plan is imperative to effectively manage situations when the business is under attack. Your recovery plan should include a timeline of when the data-recovery process should be initiated, the name of stakeholders who will oversee this activity, and a list of applications to recover first.

 

Customer Retention

 

Customer retention is the process through which a business keeps its existing customers, converting them into loyal users who continue to buy products/services for the long term.

 

The best way to retain customers is by providing them with a personalized experience, which can be achieved by the following methods:

 

  • Descriptive Analysis: This method involves the analysis of historical data to find customer trends and patterns, which can be used to curate personalized offers, and create targeted marketing campaigns.

 

  • Diagnostic Analysis: This type of analysis will provide deep insights into the why of a customer’s decision-making process. Machine learning algorithms can find correlations between various factors such as an increase in sales within a particular period. With these insights in hand, your business can connect with customers at the right time and increase conversions.

 

Product Development

 

As reported by UXcam, 1 out of 5 products in the market fail to meet customer expectations. This is an alarming statistic, especially for small businesses that cannot afford to waste resources on an unsuccessful product.

 

No product is perfect from the beginning, however, meaningful changes can only be made by thoroughly understanding customer demands and preferences. Here are two ways to incorporate the importance of data analytics in your product development process:

 

  • Understand User Experience: A deep dive into user data will provide insights into why they purchase certain offerings and refrain from engaging with others. When evaluating new product ideas, steer clear of those with characteristics that customers deem unwanted and channel greater resources towards diversifying in successful categories.

 

  • Conduct Thorough Tests: Data collected during product testing should be thoroughly scrutinized and used as a benchmark for making future development decisions. Whether it be product design, packaging, features, or any other component, analyzing and incorporating customer feedback will play a key role in making the offering a success.

 

When considering the importance of data analytics analyzing data is the key to unlocking the true potential of your business. By implementing these data analytics strategies you’ll develop a competitive advantage and safeguard the business from internal and external threats.

The Importance of Data Analytics

 

Article submitted by:

Cherie Mclaughlin- The Importance of Data Analytics
“You’ve seen the social media posts promising to help you start your own business as new entrepreneur from the comfort of your couch…for a small fee of course. You have to take a course, read an e-book, or sign up for a one-on-one information session.
Lucky for you, she’s been creating and growing couch-based businesses since her couch was in a dorm room! And she knows that all you really need to be successful is a willingness to learn as you go and the boldness to give it a shot.
She created Couch-Based Biz to help guide you. It offers tips, tricks, and guides to help you separate fiction from fact and gimmick from reality.”

ADVERTISMENT:

Be Your Own Boss: Your Guide to Self- Employment, Freelancing, Consulting, Online Business, Startups, and More…
-Lance Ulin

Have you ever wanted to escape your seemingly unfulfilling 9 to 5 grind? Maybe you’ve imagined yourself sitting in a large office or working on your laptop from a tropical paradise somewhere. What if you could do that while positioning yourself to where you no longer had to take orders but could instead give them? The aim of this book is to get you out of regular 9 to 5 and to get you on your way to become a successful business owner.

Get expert advice on self-employment, freelancing, consulting, online business, startups, and more—all tailored to the current economic climate—in this new, updated edition of the go-to resource for hopeful entrepreneurs. Get a strong online presence.

Top rated freelancer, startup adviser, and CEO of Ulin Consulting’s brand-new, updated, and expanded edition of his essential handbook, Be Your Own Boss – Your Guide to Self-Employment, Freelancing, Consulting, Online Business, Startups, and More… Using his years of freelancing, entrepreneurial, and consulting experience, Lance Ulin guides you through the process of starting your own business with step-by-step instructions for understanding and marketing your services, prospecting for clients and developing a pipeline, growth and scalability, and maintaining and expanding your business once it’s up and running. He also offers new strategies for digital marketing and ecommerce techniques, customer engagement, selling online, driving traffic and more. Get a strong online presence.

This edition of Be Your Own Boss – Your Guide to Self-Employment, Freelancing, Consulting, Online Business, Startups, and More… can help you create and build your business while providing insights on how to best invest your time (and money) where you need it most in order to succeed in today’s market. Be Your Own Boss provides expert business advice, allowing you to finally follow your dreams and be on your way to becoming your own boss! The importance of data analytics.