As the working world undergoes a period of digital transformation and we move further towards automation, it’s not uncommon to turn our gaze from the human side of business. But, as we refine our business process management and seek to improve efficiency, it’s important to consider our employees and ensure balance across operations – here are a few strategies to help.



Adaptive Technology

Technological innovation may reduce the reliance on human interaction during this digital transformation, but it can also improve our working lives in unexpected ways. The right programs will boost efficiency, raise productivity, and aid in the decision-making process, however, finding these requires some research. To start with, when choosing software for your organization, make sure to read reviews and consider how they might affect the methodology (and workload) of the individuals who will be using them.


Flexible Schedules

One of the most effective ways to accommodate your employees is to give them more control over their working timetables. Flexible schedules result in increased output whilst giving your team the ability to check out on their own accord if things get too stressful. If you’re unsure about remote working, it’s often a good idea to introduce this slowly, starting with a couple of days during the week. You can also invest in some advanced communications apps, which will allow everyone to collaborate more easily.


Reviews & Feedback

To improve transparency and ensure that everyone on your team is able to have their say, regular manager/team meetings are encouraged. You can use one-on-one sessions to assess performance and gather valuable feedback that may help inform company culture down the line or set up a ticket system so people can speak up anonymously. Remember, these meetings are not just an opportunity to guide your team towards objectives, the employees themselves should be given a chance to review their own treatment.


Social Activities

Every now and again, we all need time to step away from the work week and enjoy ourselves. Planning social activities for your team is a great way to counterbalance the mechanical elements of their working lives and give everyone the opportunity to get to know each other more informally. If you’re short of ideas, try to keep things simple by scheduling company dinners, bake-offs, sports days, and other group-based activities.


Business Process Management

One of the best ways to assist your employees is via Business Process Management. By automating and optimizing workflows, your team will be able to focus on more demanding tasks. You can use BPM to regularly monitor the effectiveness of your process and act on new information, refining your company’s methodology, improving efficiency, reducing errors, and increasing profits.


Mental Health Awareness

Showing an awareness of and commitment to mental health during this digital transformation can go a long way towards improving team morale and unity. Many of us struggle with anxiety, depression, or simple non-work-related stress/burnout. You can help to mitigate these issues with a company therapist, new company policies, and/or mental health leave. If you can’t afford these options, it’s important to at least openly acknowledge mental health and introduce a mental health-positive vocabulary into the company lexicon.


Digital technology is essential to most company operations, and whilst the boosts to efficiency are self-evident, the effects on human wellbeing are not. For this reason, it’s best to take a proactive stance and consider the implications of how each new software or upgrade can affect your team.


Article by:
Cherie McLaughlin


Let’s CEO provides breaking start-up news, freelancing tips, digital marketing strategies, CEO interviews, business owners, and so much more! Learn more about our work at:

Without a robust digital presence, your business leaves valuable customer interaction and income on the table. Solid customer service often involves having a branded app. Review the process of creating an app for your business and the benefits.





Set Your Goals

Determine the problem an app could solve for clients. Study your competitors to see what features clients expect and read reviews to find out what they dislike the most. Pay attention to design because an ugly interface that works well may still turn customers away.


Define Your Budget and Hire Your Team

You can create an app for your business cheaply on your own, but you get what you pay for. Budget to build and maintain the app that should grow in capabilities alongside your business. You may find it worthwhile to out a loan to hire a top-notch app development team. Research freelancers and agencies to find developers with a proven track record of stellar app creation. Ask for examples of their work and find out which platforms the crew programs in.

While web apps provide a consistent experience across devices, a native app for your business can be more convenient to clients since it doesn’t require an internet connection to function. Creating and supporting native apps for each operating system becomes costly, so calculate if the expense fits your budget. Don’t forget you’ll need to keep the data up to date, so figure on keeping an IT person onboard for technical support.


Collaborate With Your Developers

Your project may fail without clear expectations and transparent communication about your needs and deadlines. What seems like a simple request could add days to app completion. Enhance your project management skills by studying Scrum.

Scrum is an Agile framework for working on elaborate projects like software development. Since technical projects become more intricate as your business grows, you’ll benefit from an Agile Scrum Master course online to master Scrum tactics and strategies. An assessment at the end of the program validates your skills and is a valuable addition to your CV or resume.

If you have a remote team, schedule regular meetings to review progress. Express abundant gratitude for their work and reward results, especially when they’re early and under budget. Find creative and flexible ways to meet, especially if the team includes members across different time zones.


Review and Test Before Launch

Test your app thoroughly before launch. You won’t understand how features are operating until everyday users can interact with the app in their systems. Look into beta testing with your intended audience to receive feedback on app functionality and design.


Promote the App and Launch

Advertise the app for your business to build anticipation. Use your website to explain features and request input. A giveaway or coupon can entice customers to download the program.


Update and Improve Functionality

Don’t set up your app and forget it. Bugs and issues can build up, proving costly since you may lose customers while hiring extra help to correct the problems. Read your reviews and compare them to competitors. Think about paying to conduct customer surveys to get more detailed responses. Reports show that customers who enjoy a brand’s mobile experience tend to repeat purchases.

A web or mobile app for your business is an excellent tool for delivering top-tier customer service and provides you with one of the best marketing and customer research tools. Create your app with clear goals, transparent communication, and smooth collaboration with your development team. Your increased brand awareness and business growth make the hard work worth the effort.


Visit Let’s CEO for more business insights.


Article by Elijah Dawson